Hai joined SABECO 3 years ago, starting with position as Head of Business Intelligence, then cum Lead of Media & Digital, Social & PR. He is now also in charge of Innovation area.

Hai started his career in Market Research industry with Millward Brown Vietnam, now known as Kantar Insights. Over the first 7 years of his career, he had opportunities to build profound experience working with brands as a brand and communication consultant across categories.

In the last 3 years at SABECO, Hai has involved in strategic projects to support Marketing team rejuvenating legendary brands of Bia Saigon including the relaunch of Bia Saigon Special and Bia Saigon Export; and recent 3 Tet campaigns of Bia Saigon. He is also passionate to help SABECO brand speed up their game in Digital & eCommerce battlefield.

Moving from Research to Media, Social & PR, and now Innovation, Hai has enjoyed every new milestones in his journey and always looks for more opportunities to expand his Marketing horizon. Proudly to be a part of SABECO organization, Hai is looking forward to ‘bring out the best of Vietnam’ with Bia Saigon, 333 and Lac Viet.