Aditya Swaminathan leads the Center of Excellence, Marketing & Partnerships functions at Paytm Ads. He joined the company in December 2019 as General Manager and was instrumental in growing the advertising revenues. He was also responsible for the growth of the Google Play recharge business and the launch of the now widely accepted Scratch cards monetisation.

He is a digital marketing professional with 13+ years of experience across India & South East Asia. He has a proven track record in Ad-tech for setting up and scaling businesses across Ad Networks, E-commerce & Fin-tech companies. Previously, he has held leadership roles at Flipkart and Affle. He is also a council member of MMA APAC.