Mailine Swildens is Director of Creative Works and Creative Innovation for Google EMEA.

This unique team works on the intersection between insights, date, content and technology. Insights analysts, creatives, strategists, creative technologists, creative business partners and producers work with Google’s biggest clients and agency partners to help build branding and marketing campaign effectiveness and excellence on Google’s products and platforms.

Mailine has spent her entire career leading teams in the international communications & digital industry. She started working at McCann Global in New York, and after an MBA at INSEAD, joined Publicis Worldwide as Director of International Development. She then became part of the founding team of FullSIX Europe, that grew to become a leading digital marketing pure player in Europe with a portfolio of multinational clients, +180m euros in turnover and +1500 employees. The company was subsequently sold to Havas.

Mailine then joined Google to start the ZOO, its iconic creative team, in Southern Europe, Middle East and Africa and grew it throughout the EMEA region. The ZOO changed its name globally to Creative Works in 2021. She is a frequent industry speaker at major creative and digital festivals and conferences, such as the World Wide Web Forum, Cannes, The Drum, the Dubai Lynx and many others.