Arshad Rahman has spent the last 15 years honing his expertise in digital marketing across media, tech, and analytics. He currently serves as COO of iProspect Indonesia, a performance marketing arm of Dentsu Indonesia, leading the charge of 100+ specialists in delivering customer success through the adoption of tech and platforms. Prior to that, he was Head of Google Marketing Platform at Google Indonesia for 4 years, where his mandate was to introduce and boost adoption of the company's martech offering in-market ground up. Arshad also worked at GroupM and Innity, helping build and scale their programmatic and digital businesses in several countries across Southeast Asia.