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Presenting The Smarties Türkiye 2024 Winners

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House of AI

Türkiye Best In Show

MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

Credits

Emre Candan, Business Director – Content & Projects, Universal McCann Turkey
Taylan Koru, Managing Director, Universal McCann Turkey
Cansu Ozcan, Consumer Insights & Strategy Manager, Universal McCann Turkey
İrem Deniz, Consumer Insights & Strategy Sr. Planner, Universal McCann Turkey
Nebiye Ugur, Consumer Insights & Strategy Planner, Universal McCann Turkey
Can Ozcan, Managing Partner, Consumer Insights & Strategy, Universal McCann Turkey
Busra Aksu, Project Manager, Universal McCann Turkey
Gizem Merve Atik, Account Director, Universal McCann Turkey
Berk Abolar, Account Manager, Universal McCann Turkey
Sila Yildiz Tugcu, Manager, Universal McCann Turkey
Kubra Sandalci, Sr. Account Executive, Universal McCann Turkey
Tulin Muslu, Planner, Universal McCann Turkey
Elvan Ceylan, Account Executive, Universal McCann Turkey
Zorluhan Zorlu, Consultant, Universal McCann Turkey
Melih Erpek, Software Engineer, Universal McCann Turkey
Tolga Unvan, Marketing & Corp Comm & E-Comm Director • Marketing & Corporate Communications, MediaMarkt Turkey
Banu Yolcu, Head of Marketing Communications & Media, MediaMarkt Turkey
Tugba Kurnaz, Marketing Communications Department Manager, MediaMarkt Turkey
Dilek Ozdemir, Media Planning and Buying Senior Specialist, MediaMarkt Turkey
Ada Yaren Cavdarli, Marketing Communications Specialist, MediaMarkt Turkey
Esma Kutur, Digital Marketing Specialist, MediaMarkt Turkey
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DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI

Türkiye Best In Show

DİMES and Reklamania Creative for

DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI

Credits

Yalkin Yel, CEO, Reklamania Creative
Simge Hekimgil, Vice President, Reklamania Creative
Recep Murat Karakas, Creative Leader, Reklamania Creative
Özkan Aksular, Creative Team & AI Artist, Reklamania Creative
Selcan Elitas, Sr. Account Executive, Reklamania Creative
Can Aktas, Creative Team, Reklamania Creative
Batuhan Tin, Creative Team, Reklamania Creative
Melisa Cosgun, Creative Team, Reklamania Creative
Sahin Ozer, Creative Team, Reklamania Creative
Seza Koreken Yalcinkaya, AI Artist, Reklamania Creative
Ebru Ayan, AI Artist, Reklamania Creative
Duygu Suleymanoglu, Chief Marketing Officer, DIMES
Merve Keten, Marketing Director, DIMES
Merve Citak, Brand Manager, DIMES
Ezgi Ozyildirim, Group Digital Marketing Manager, DIMES
Begum Tuncel, Senior Digital Manager, DIMES
Helin Oran, Digital Manager, DIMES
Burcin Karakum, Brand Experience Manager, DIMES
Gizem Korkmaz, Brand Experience Manager, DIMES
Nazlı Dikmen, Assistant Digital Manager, DIMES
Meltem Tuvanc, Assistant Digital Manager, DIMES
Sude Nur Ozcan, Assistant Brand Manager, DIMES
Beril Ates, Assistant Brand Manager, DIMES
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Bahar & Kadının İşi Gücü

Türkiye Best In Show in Social Responsibility

BEKO and Mindshare for

Bahar & Kadının İşi Gücü

Credits

Simge Girit, Beko Marka ve Pazarlama İletisimi Yoneticisi, Beko
Fulya Geylani, Beko Marka ve İletişimi Temsilcisi, Beko
Olcay Pekuysal, Mindshare Grup Direktorü, Mindshare
Sedef Yildiz, Mindshare Direktor, Mindshare
Hazel Tesneli, Mindshare Manager, Mindshare
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LÖSEV - 25 Yıllık Mücadele

Türkiye Best In Show in Social Responsibility

LÖSEV and Liberté İstanbul for

LÖSEV - 25 Yıllık Mücadele

Credits

Cihangir Gümüş, Ajans Başkanı / Yönetici Kreatif Direktör, Liberté İstanbul
Kazım Kutal Demir, Ajans Başkan Yardımcısı, Liberté İstanbul
Semih Özdemir, Creative Head, Liberté İstanbul
Ekremcan Arslan, Art Director, Liberté İstanbul
Deniz Şencan, Art Director, Liberté İstanbul
Fatih Düzyol, Metin Yazarı, Liberté İstanbul
İrem Gül, Müşteri Direktörü, Liberté İstanbul
Yiğit Atilla, Müşteri Temsilcisi, Liberté İstanbul
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Purpose Driven Marketing

Türkiye – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

ENPARA'S SAVE THE ANIMAL LIVES CAMPAIGN
QNB and ENPARA.COM for

ENPARA'S SAVE THE ANIMAL LIVES CAMPAIGN

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Gold Winner

LÖSEV - 25 Yıllık Mücadele
LÖSEV and Liberté İstanbul for

LÖSEV - 25 Yıllık Mücadele

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Silver Winner

Bahar & Kadının İşi Gücü
BEKO and Mindshare for

Bahar & Kadının İşi Gücü

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Silver Winner

Bir Kız Gelecek
Allianz and Concept for

Bir Kız Gelecek

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Bronze Winner

Black Everyday
Vodafone Türkiye and VML Türkiye for

Black Everyday

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Bronze Winner

We Can't Be Upset With The Soil
PepsiCo and NaysWorks for

We Can't Be Upset With The Soil

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Purpose Driven Marketing

Türkiye – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

We Can't Be Upset With The Soil
PepsiCo and NaysWorks for

We Can't Be Upset With The Soil

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Silver Winner

LÖSEV - 25 Yıllık Mücadele
LÖSEV and Liberté İstanbul for

LÖSEV - 25 Yıllık Mücadele

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Silver Winner

Bahar & Kadının İşi Gücü
BEKO and Mindshare for

Bahar & Kadının İşi Gücü

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Bronze Winner

Sustainable Preference Program: Step
Yapi Kredi and Yapi Kredi for

Sustainable Preference Program: Step

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Bronze Winner

EXPRESS YOUR LOVE
Reckitt Benckiser and Havas Istanbul / Reckitt Benckiser for

EXPRESS YOUR LOVE

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Purpose Driven Marketing

Türkiye – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Gold Winner

Bahar & Kadının İşi Gücü
BEKO and Mindshare for

Bahar & Kadının İşi Gücü

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Silver Winner

LÖSEV - 25 Yıllık Mücadele
LÖSEV and Liberté İstanbul for

LÖSEV - 25 Yıllık Mücadele

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Silver Winner

Express Your Love
Reckitt and CIRCUS for

Express Your Love

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Bronze Winner

Black Everyday
Vodafone Türkiye and VML Türkiye for

Black Everyday

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Bronze Winner

Ruffles Replay
PepsiCo Turkey and OMD Turkey for

Ruffles Replay

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Marketing Impact

Türkiye – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

Next Level Fresh
Unilever and VML Türkiye for

Next Level Fresh

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Silver Winner

Magnum 5 Senses Of Pleasure
Unilever and MullenLowe Istanbul for

Magnum 5 Senses Of Pleasure

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Silver Winner

Doritos'lu Tarifler
PepsiCo Turkey and OMD Turkey for

Doritos'lu Tarifler

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Bronze Winner

Every Movie is Crispy with Lay’s
PepsiCo Turkey and OMD Turkey for

Every Movie is Crispy with Lay’s

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Bronze Winner

Akbank 29 Ekim İletişimi
Akbank and Publicis Groupe Türkiye for

Akbank 29 Ekim İletişimi

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Marketing Impact

Türkiye – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

Kral Fiyatlar
TAB Gıda and VML / TAB Gıda - Burger King for

Kral Fiyatlar

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Gold Winner

FreeZone'da Yaşa Takılanlar
Vodafone Türkiye and VML Türkiye for

FreeZone'da Yaşa Takılanlar

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Silver Winner

Okey 21 Aralık - Sabaha Kadar Aşığız
Eczacıbaşı Tüketim Ürünleri and ingage for

Okey 21 Aralık - Sabaha Kadar Aşığız

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Silver Winner

Migros'tan Ucuzunu Bul Bulabilirsen
Migros and MullenLowe İstanbul for

Migros'tan Ucuzunu Bul Bulabilirsen

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Bronze Winner

Turkish Airlines - Fly By Sign
Turkish Airlines and Tribal Worlwide / MessageGate for

Turkish Airlines - Fly By Sign

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Bronze Winner

Arçelik Gurme Şef™ Pro "Let's Cook" Digital Game
Arçelik and HoloNext for

Arçelik Gurme Şef™ Pro "Let's Cook" Digital Game

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Marketing Impact

Türkiye – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

Gold Winner

Turkish Airlines - Fly By Sign
Turkish Airlines and Tribal Worlwide / MessageGate for

Turkish Airlines - Fly By Sign

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Gold Winner

Konum At Gelelim
Nestlé Türkiye and Dentsu Creative Türkiye for

Konum At Gelelim

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Silver Winner

Data-Driven Journey: From Kindergarten to Campus
LCW and SEM for

Data-Driven Journey: From Kindergarten to Campus

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Bronze Winner

Dolu Dolu Mutluluk Bu Kutuda!
ETi and Milklab for

Dolu Dolu Mutluluk Bu Kutuda!

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Marketing Impact

Türkiye – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Best Friends
Unilever and MullenLowe Istanbul for

Best Friends

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Gold Winner

Dacia Spring 4KM 1 TL
Renault Mais and OMD for

Dacia Spring 4KM 1 TL

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Silver Winner

Knorr Çabuk Gececiler ile Sabaha Kadar Burdayız!
Unilever and PHD Media Turkiye for

Knorr Çabuk Gececiler ile Sabaha Kadar Burdayız!

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Silver Winner

Parfüm Kadar Çekici Kokular
Unilever and MullenLowe Istanbul for

Parfüm Kadar Çekici Kokular

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Bronze Winner

Changed the Name of the Game in the Labneh Market!
İçim Süt and İçim Süt for

Changed the Name of the Game in the Labneh Market!

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Bronze Winner

Discover Istanbul with Contactless Mastercard
Mastercard and Kompüter for

Discover Istanbul with Contactless Mastercard

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Marketing Impact

Türkiye – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Kral Fiyatlar
TAB Gıda and VML / TAB Gıda - Burger King for

Kral Fiyatlar

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Silver Winner

Okey 21 Aralık - Sabaha Kadar Aşığız
Eczacıbaşı Tüketim Ürünleri and ingage for

Okey 21 Aralık - Sabaha Kadar Aşığız

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Silver Winner

Euro24 - Turnuvanın Yıldızları
Migros and Rafineri for

Euro24 - Turnuvanın Yıldızları

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Bronze Winner

Bu Yılın En Az Dinlenenleri
Vodafone Türkiye and VML Türkiye for

Bu Yılın En Az Dinlenenleri

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Marketing Impact

Türkiye – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Eve Teslim Reklamlar
TAB Gıda and VML / TAB Gıda - Burger King for

Eve Teslim Reklamlar

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Silver Winner

Clear Bald Spots
Unilever and MullenLowe Istanbul / MullenLowe for

Clear Bald Spots

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Silver Winner

ENPARA'S SAVE THE ANIMAL LIVES CAMPAIGN
QNB and ENPARA.COM for

ENPARA'S SAVE THE ANIMAL LIVES CAMPAIGN

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Bronze Winner

Okey 21 Aralık - Sabaha Kadar Aşığız
Eczacıbaşı Tüketim Ürünleri and ingage for

Okey 21 Aralık - Sabaha Kadar Aşığız

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Bronze Winner

L'Oreal Content Pro: 51 Digital Akademi
L'Oreal and 51 Digital for

L'Oreal Content Pro: 51 Digital Akademi

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Impact Media

Türkiye – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Gold Winner

Konum At Gelelim
Nestlé Türkiye and Dentsu Creative Türkiye for

Konum At Gelelim

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Silver Winner

Express Love with Durex
Reckitt and Havas Media Turkiye for

Express Love with Durex

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Silver Winner

Every Movie is Crispy with Lay’s
PepsiCo Turkey and OMD Turkey for

Every Movie is Crispy with Lay’s

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Bronze Winner

Varsa Ruffles Maça Varız
PepsiCo / Turkey and OMD Turkey for

Varsa Ruffles Maça Varız

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Impact Media

Türkiye – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Al Bi’ Algida
Unilever and Standby Agency for

Al Bi’ Algida

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Gold Winner

Cif İle Altın Işıltısı
Unilever and PHD Media Turkey for

Cif İle Altın Işıltısı

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Silver Winner

DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI
DİMES and Reklamania Creative for

DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI

Watch Video | Credits

Silver Winner

Up Your Game with Calve!
Unilever and PHD Media Turkiye for

Up Your Game with Calve!

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Bronze Winner

Freezon'da Yaşa Takılanlar
Vodafone Türkiye and Carat Türkiye for

Freezon'da Yaşa Takılanlar

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Bronze Winner

Doritos'lu Tarifler
PepsiCo Turkey and OMD Turkey for

Doritos'lu Tarifler

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Impact Media

Türkiye – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Doritos'la Güzel Oluyor
PepsiCo Türkiye and OMD Turkey for

Doritos'la Güzel Oluyor

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Silver Winner

#BenimleHazırlan - Unilever Kişisel Bakım
Unilever and PHD Media Turkiye for

#BenimleHazırlan - Unilever Kişisel Bakım

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Silver Winner

Dove Miracle Recipes
Unilever and PHD Media Turkiye for

Dove Miracle Recipes

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Bronze Winner

Until Dove Runs Out
Unilever and PHD Media Turkiye for

Until Dove Runs Out

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Bronze Winner

Hopi Seni Cok Degistirdi
Hopi and VML for

Hopi Seni Cok Degistirdi

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Impact Media

Türkiye – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI
DİMES and Reklamania Creative for

DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI

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Gold Winner

Kaptanın Yeri
Ford Trucks and Tick Tock Boom Digital PR & Marketing for

Kaptanın Yeri

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Silver Winner

Solo - When it comes to water resistance,it's Solo
Eczacibasi and Liberte İstanbul for

Solo - When it comes to water resistance,it's Solo

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Bronze Winner

#BenimleHazırlan - Unilever Kişisel Bakım
Unilever and PHD Media Turkiye for

#BenimleHazırlan - Unilever Kişisel Bakım

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Bronze Winner

Express Your Love
Reckitt and CIRCUS for

Express Your Love

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Impact Media

Türkiye – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Silver Winner

Gaming Parkour
Intel, Lenovo, Teknosa and Cayro / Intel, Lenovo, Teknosa for

Gaming Parkour

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Bronze Winner

It's the Right Time for Gaming and Fun with Sırma
Danone and Wavemaker Türkiye for

It's the Right Time for Gaming and Fun with Sırma

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Bronze Winner

Arçelik Gurme Şef™ Pro "Let's Cook" Digital Game
Arçelik and HoloNext for

Arçelik Gurme Şef™ Pro "Let's Cook" Digital Game

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Emerging Tech Marketing

Türkiye – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Combining Digital Targeting and Offline Sales
Reckitt and Havas Media Turkiye for

Combining Digital Targeting and Offline Sales

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Silver Winner

Veri Teknolojisiyle Geliştirilmiş Ramazan
Migros and SEM for

Veri Teknolojisiyle Geliştirilmiş Ramazan

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Silver Winner

BRIGHT REVEAL: Data-Driven Skincare Success
L’OREAL TURKIYE and L'Oréal Türkiye for

BRIGHT REVEAL: Data-Driven Skincare Success

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Bronze Winner

Data-Driven Journey: From Kindergarten to Campus
LCW and SEM for

Data-Driven Journey: From Kindergarten to Campus

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Bronze Winner

Algida İle Kazan: End to End Grow Strategy
Unilever and PHD Media for

Algida İle Kazan: End to End Grow Strategy

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Emerging Tech Marketing

Türkiye – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Gold Winner

AMC ile Bebek Bezinde Akıllı Hedefleme
P&G and - / Hype for

AMC ile Bebek Bezinde Akıllı Hedefleme

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Silver Winner

Vestel Retro Serisi Aslı Filinta Attention Case
Vestel and Essencemediacom for

Vestel Retro Serisi Aslı Filinta Attention Case

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Silver Winner

Power of Personas
Versuni and PhD Turkey for

Power of Personas

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Bronze Winner

Adform
Yapı Kredi and Yapı Kredi for

Adform

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Bronze Winner

Ford SSH 365 Garanti İletişimi / Greenbids
Ford Türkiye and Ingage for

Ford SSH 365 Garanti İletişimi / Greenbids

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Emerging Tech Marketing

Türkiye – Connected TV

This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Silver Winner

Dove - Auto Content Recognition
Unilever and PHD Media Turkey for

Dove - Auto Content Recognition

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Silver Winner

A Media First from OMO Cold Power
Unilever and PHD Media Turkey for

A Media First from OMO Cold Power

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Bronze Winner

Derby’s Screen Fusion: All Action, One Screen
AZMÜSEBAT and OPN FORTE for

Derby’s Screen Fusion: All Action, One Screen

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Emerging Tech Marketing

Türkiye – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Gold Winner

En Büyük Armağan
Teknosa and Ogilvy 4129 for

En Büyük Armağan

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Silver Winner

House of AI
MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

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Bronze Winner

Maybelline Loft Virtual Beauty Store
L'Oréal Turkiye and L’Oréal Turkiye for

Maybelline Loft Virtual Beauty Store

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Bronze Winner

AXE Premium Collection Mixed Reality Experience
Unilever and RealMinds for

AXE Premium Collection Mixed Reality Experience

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E-commerce marketing

Türkiye – Integrated Ecommerce Innovation & Live Streaming

The Integrated Ecommerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degrees digital strategies including live video content into e-commerce platform to enhance the ecommerce experience, masterfully combine various digital tools and strategies to revolutionize the ecommerce experience, driving substantial business growth and enhancing customer engagement.

Gold Winner

OKEY 21 Aralık Sabaha Kadar Aşığız
Eczacıbaşı Tüketim Ürünleri and VML Türkiye / OKEY for

OKEY 21 Aralık Sabaha Kadar Aşığız

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Silver Winner

It's the Right Time for Gaming and Fun with Sırma
Danone and Wavemaker Türkiye for

It's the Right Time for Gaming and Fun with Sırma

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E-commerce marketing

Türkiye – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Silver Winner

Combining Digital Targeting and Offline Sales
Reckitt and Havas Media Turkiye for

Combining Digital Targeting and Offline Sales

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Bronze Winner

Garanti BBVA'nın E-Para Kuruluşu Tami X Portuma
Garanti BBVA and Portuma / Tami for

Garanti BBVA'nın E-Para Kuruluşu Tami X Portuma

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Creative

Türkiye – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Gold Winner

Doritos'la Güzel Oluyor
PepsiCo Türkiye and OMD Turkey for

Doritos'la Güzel Oluyor

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Gold Winner

Magnum 5 Senses Of Pleasure
Unilever and MullenLowe Istanbul for

Magnum 5 Senses Of Pleasure

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Silver Winner

TEKNOSA VIRTUAL STORE
TEKNOSA and DIGIVEGA for

TEKNOSA VIRTUAL STORE

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Creative

Türkiye – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Winner

Kendi Kampanyanı Kendin Yarat
Migros Ticaret A.Ş. and Migros Ticaret A.Ş. for

Kendi Kampanyanı Kendin Yarat

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Silver Winner

RETAIL MEDIA 3.0: GROWTH WITH PERSONALIZATION
Unilever and PHD Media Turkiye for

RETAIL MEDIA 3.0: GROWTH WITH PERSONALIZATION

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Silver Winner

Decoding Beauty:Data-Driven Segmentation & Growth
L'Oreal Turkiye and Mimeda / L'Oreal Turkiye for

Decoding Beauty:Data-Driven Segmentation & Growth

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Bronze Winner

Algida Mutluluk Botu
Unilever and Pixiu Digital / ZZGTECH for

Algida Mutluluk Botu

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Creative

Türkiye – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Golden Sparkle
Unilever and MullenLowe Istanbul for

Golden Sparkle

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Gold Winner

Yeni Nesil Dertler
Allianz and Concept for

Yeni Nesil Dertler

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Silver Winner

Best Friends
Unilever and MullenLowe Istanbul for

Best Friends

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Bronze Winner

Next Level Fresh
Unilever and VML Türkiye for

Next Level Fresh

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AI Marketing

Türkiye – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

House of AI
MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

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Gold Winner

AICast
Evyap and Team Evyap for

AICast

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Silver Winner

Dijital Çağda Ramazan: Dijitalleşmenin Veri Gücü
LCW and SEM for

Dijital Çağda Ramazan: Dijitalleşmenin Veri Gücü

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Silver Winner

Veri Teknolojisiyle Geliştirilmiş Ramazan
Migros and SEM for

Veri Teknolojisiyle Geliştirilmiş Ramazan

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Bronze Winner

Maybelline Firework Mascara’s AI Powered Targeting
L’Oréal Türkiye and L'Oréal Türkiye for

Maybelline Firework Mascara’s AI Powered Targeting

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Bronze Winner

Hiper Personalization Instagram Direct ChatBot
Migros and Migros & SEM for

Hiper Personalization Instagram Direct ChatBot

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AI Marketing

Türkiye – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

House of AI
MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

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Gold Winner

Discover Istanbul with Contactless Mastercard
Mastercard and Kompüter for

Discover Istanbul with Contactless Mastercard

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Silver Winner

Teknosa's Digital Ambassadors: Selin and Burak
Teknosa and Consciouslab for

Teknosa's Digital Ambassadors: Selin and Burak

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Silver Winner

Dijital Çağda Ramazan: Dijitalleşmenin Veri Gücü
LCW and SEM for

Dijital Çağda Ramazan: Dijitalleşmenin Veri Gücü

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Bronze Winner

Samsung Galaxy S24
Samsung Electronics Türkiye and Samsung Electronics Türkiye for

Samsung Galaxy S24

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Bronze Winner

Discover Your Lucky Number
Vodafone Turkey and Vodafone Turkey for

Discover Your Lucky Number

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AI Marketing

Türkiye – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI
DİMES and Reklamania Creative for

DİMES COOL LİME MİX - GÖRÜNDÜĞÜNDEN DAHA FAZLASI

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Gold Winner

Yapay Zeka Bahis Yazarları Bahista ve Bahisandra
Bilyoner and Bilyoner for

Yapay Zeka Bahis Yazarları Bahista ve Bahisandra

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Silver Winner

Discover Istanbul with Contactless Mastercard
Mastercard and Kompüter for

Discover Istanbul with Contactless Mastercard

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Silver Winner

En Büyük Armağan
Teknosa and Ogilvy 4129 for

En Büyük Armağan

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Bronze Winner

8 Mart AI Manifesto
Vodafone Türkiye and VML Türkiye for

8 Mart AI Manifesto

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2024 Smarties Turkey Industry Award Winners

Advertiser of the Year

Unilever Türkiye

Advertising Agency of the Year

VML Türkiye

Advertising Agency of the Year

MullenLowe İstanbul

Brand of the Year

Migros

Brand of the Year

Teknosa

Media Agency of the Year

OMD Türkiye

Media Agency of the Year

PHD Media Türkiye

Digital Advertising Agency of the Year

Kompüter

Performance Agency of the Year

SEM

Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity  &  Inclusion

    • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Real Time Marketing
  • Small Budget, Big Impact

    • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports

    • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Connected TV
  • WEB 3.0 Technologies Marketing

    • E-commerce marketing

  • Integrated Ecommerce Innovation & Live Streaming
  • O2O / New Retail / Innovative & New Tech Sales Channels

    • Creative

  • Customer (CX) / User Experience (UX) & Design
  • Personalization
  • Short or Long Form Video

    • AI Marketing

  • AI-Powered Audience Engagement
  • Innovative Use of AI in Advertising
  • AI-Driven Creative Excellence

    • Industry Awards

  • Advertiser of the Year
  • Brand of the Year
  • Media Agency of the Year
  • Advertising Agency of the Year
  • Digital Advertising Agency of the Year
  • Performance Agency of the Year