Elaine re-joined RB as Chief Insights & Analytics Officer in November 2019, to lead both the consumer insights and data analytics teams. Passionate about people and consumers, she is leading RB’s efforts to always Put Consumers First, via expansive consumer-centric thinking and ‘humanising data’ through the digitalisation of insights. She is a firm believer in the power of connecting all sources of data and insights about consumers and categories, with analytics playing a key role in building data-driven decisions in-market close to consumers. A key part of her role is to accelerate the digital and data transformation of the group, building insights & analytics as key enablers of digital marketing & eCommerce. This is Elaine’s second stint at RB, the first being in 2001 when she spent 6+ years in a variety of roles spanning the Global Category in UK, and Geographies. Prior to re-joining RB, Elaine was Chief Strategy & Insights Officer at Danone for 3 years, where she led a company-wide charge towards a more agile & digital approach to insights. Elaine also spent 9 years at Kraft/Mondelez, as Regional Consumer Insights & Strategy Director for Asia Pacific, and Global CIS Director for the Biscuits category. Prior to RB, Elaine started her career at market research agencies including Kantar and Ipsos. Elaine has a PhD in Marketing from Monash University in Australia, she is originally from Singapore, and has lived in Paris and London.