22 years of work ex to boot. In these years journeyed through Advertising, Digital Advertising, Banking, General Insurance, Broking and Mutual Funds. Have set up and exited an Enterprise Collaboration Start-Up, WorkApps. As a marketer I straddle communication, customer experience, setting up alternate channels for generating revenues. Run my shop with 3 explicitly stated goals, across the organisation, the marketing team is:-

- Our job is to take the inside out and get the outside in

- We are a Content Factory Driven by Data

- We build the brand focussing on the 3 Vs – Voice, Video and Vernacular.