Andrea Bibbs | MMA
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Andrea Bibbs
Sr. Director, Diversity & Inclusion Strategy
WarnerMedia News and Sports
@dreaday

Andrea Harry Bibbs serves as Sr. Director, Diversity & Inclusion Strategy, WarnerMedia News and Sports including CNN Worldwide, Turner Sports, Bleacher Report and WarnerMedia Studios. Bibbs is responsible for driving the division’s D&I strategy, core vision and internal and external programs by fostering relationships with senior leadership and employees across WMNS. She creates and cultivates strategic partnerships with external stakeholders, including industry and community organizations. She develops programs and opportunities to generate awareness of the division’s efforts to build exposure and excitement among employees.

Prior, Bibbs, a sponsorship and communications leader with more than 20 years of expertise in branded content, e-commerce and digital/social content development, served as Director, Ad Sales Integration for CNN Headline News. Known for building partnerships and facilitating connections that increase brand exposure and grow revenue, Bibbs was responsible for developing, defining and implementing the network’s sponsorship strategy with blue-chip advertisers such as Travelocity, TUMS and L’Oreal.

During her tenure, Bibbs was integral in the development of the network’s digital extensions which included establishing the social strategy for all shows; the launch of HLN’s first website and app. During her tenure, she also lent her expertise to CNN/Sports Illustrated and CNN.com.