Salim leads the Insights team for Cricket and AT&T PREPAID. He also leads  Customer Experience and Offers/Pricing Insights team across AT&T Mobility and Entertainment. With 20 years of Marketing Research and Insights experience, Salim has consulted with companies such as Coca-Cola, Georgia Pacific, Ford, Darden Restaurants, Abbvie, and Aflac with expertise in diverse areas including market segmentation, product development, brand equity, advertising development and ROI measurement.

Salim is passionate about teaching and has taught Marketing Research course at North Georgia College and State University. Salim is also involved with the Masters of Marketing Research program at the University of Georgia where he has guest lectured on topics such as Neuroscience Marketing Research Approaches, Brand Equity Measurement Approaches and The Role of Marketing Research in Creating Great Advertising.

Salim holds a Bachelor’s Degree in Engineering and an MBA from the University of Mumbai, India