Natasha is a thought leader and innovator with over 20 years’ experience in digital research. Throughout her career, her focus has been building digital research solutions and business models while leading research teams in professional services organizations. She currently leads strategy and product innovation for GfK in North America, including the creation and accelerated roll-out of digitized, scalable solutions. She also oversees the commercialization of digital- and data partner-enabled solutions through identification of unique market opportunities to create value in the US to then scale to other markets.