A seasoned marketing professional with experience across retail, FMCG and now Telco. Maria started her career at P&G working across local, regional and global brands in the beauty and grooming sector. Working on brand such as Pantene, Head & Shoulders and Gillette, she was responsible driving some of these brands to number 1 position in key markets. After 12 years at P&G she moved to retail, to head up marketing for M&S Lingerie. Across her 5 years at M&S she worked across all facets of retail marketing from trade marketing, brand campaigns, visual merchandising and digital coms as the Head of Clothing, Home & Beauty marketing. Her last assignment at M&S was heading up the newly created Customer Experience function, understanding what CX can bring to the world of retail. From there she has recently joined Vodafone as the UK Brand Director. Responsible for the definition and creation of the Brand experience for Vodafone, her team is also responsible for all acquisition marketing across all touch points. Most recently, the team has started the process of in-housing digital media buying make the brand team a fully independent unit on planning, buying and executing performance marketing.