Jeff Reid, Senior Vice President, Humana Wellness Solutions, is responsible for leading Humana’s wellness business. Jeff leads a team focused on using behavior science, consumer data and digital solutions to improve population health. Jeff leads Humana’s wellness and rewards solutions including the flagship product Go365 which is a nationally recognized wellness rewards and incentives program that encourages members to make healthy lifestyle choices.

Before joining the Wellness team, Jeff was the leader of Humana’s Digital Center of Excellence where he served as the executive leader who led the digital transformation at Humana, including the web, mobile, and social platforms. Jeff was responsible for developing and executing Humana’s digital strategy by focusing on creating simple, data-connected and personalized digital experiences that empower members to achieve their best health.

Prior to joining Humana, Jeff was Vice President of Digital Marketing, Strategy and Channels for TIAA-CREF Financial Services, where he led enterprise digital efforts and achieved the highest channel customer satisfaction in firm history. Jeff also previously served as an executive at The Hartford. He held several roles related to digital, including management of the flagship website TheHartford.com, alongside mobile channels, and the employee intranet site iConnect. Prior to that, Jeff served 16 years at UPS, where he was responsible for managing UPS’s Global Digital Channel, including 104 country websites translated into 32 different languages. He defined UPS’s online channel strategy, execution and measurement.

Jeff holds a Master’s Degree in Business Administration from the Moore School of Business at the University of South Carolina. His expertise stems from over 21 years of digital marketing and channel experience in several diverse industries including healthcare, financial, and business services. He loves being a husband, a father to two, and taking care of his West Highland White Terrier, Cooper.