Unleashing the Power of Location: It's often said that a picture's worth a thousand words, but also that actions speak louder than words, so in an increasingly digital world where we can control how we present ourselves, are our words, pictures or actions a fair representation of who we really are?
This talk will discuss what access to self-reported, self-curated, and passively observed data means for marketers, and how location data can bring everyday objectivity to the curated online persona.

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