Laila Mignoni is BACARDI Rum Creative Director, based in Bermuda and New York City. She delivered award winning campaigns for some of the most iconic global brands across Retail, Automotive and Luxury. A Polyglot that graduated with Honors from La Sorbonne University in Paris with a Masters in Arts she’s a brand builder and digital native expert. Laila moved from agency side to BACARDI Global Brands in 2014 where she ran MARTINI global communications from London. Recently she delivered BACARDI new platform ‘Do What Moves You’ across channels and launched the new Bacardi ad campaign “Dance Floor” which has received rave reviews (http://creativity-online.com/work/bacardi-dance-floor/54560).