As Agency Business Lead at Facebook Germany, Andreas Rau and his team are responsible for strategic consulting and development of leading agency partners and clients. Before his time at Facebook Andreas held senior and leading positions at uniquedigital, United Internet Media AG, and Yahoo! Europe, where he was responsible for strategy, innovation, processes, and technologies with a focus on programmatic and social advertising, yield management and performance marketing. In addition to his position on the Executive Board of the MMA Germany, Andreas has a long-standing history of making an active contribution to the BVDW (the German Association of the Digital Economy).