Carrie Seifer serves as vice president and chief revenue officer for IBM Watson Content & IoT Platform. In this role, Seifer leads all revenue efforts for the group, packaging B2B and B2C offerings together to present a cohesive set of products and services for businesses and marketers across all industries - from aviation to agriculture to consumer packaged goods and beyond.

Seifer defines sales strategies worldwide, growing Weather and Watson Advertising’s routes to market by incorporating the company’s data and offerings into industry solutions across IBM. Based in New York, Seifer is part of the IBM Watson Content & IoT Platform executive leadership team and reports to GM, Cameron Clayton.

Previously, Seifer was the president of Mediavest USA, where she led the company’s digital practice including strategy, operations and investment. Prior to that, Seifer served as senior vice president, strategy at Millennial Media. In that role, she created, delivered and executed marketplace strategy to employees, shareholders and external partners. Prior to Millennial Media, she served in senior sales and strategy leadership roles at Meetup, Conde Nast, Vindigo, sixdegrees and Wired.

Seifer is a veteran of the industry and has received a number of industry accolades, including Adweek Media All Stars 2016, Business Insider 30 Most Powerful Women in Mobile, and Cynopsis Media Top Women in Digital 2016. Seifer also serves on the IAB Advisory Board.

Seifer received her bachelor’s degree from Arizona State University, where she received Dean’s List Honors.