Chris O'Hara runs global marketing for Salesforce DMP, the data management platform (acquired as Krux in 2016). A frequent speaker at industry events, Chris' AdExchanger columns, and feature-length EConsultancy whitepapers cover data management, programmatic media, artificial intelligence, and many other topics pertinent to marketing and advertising. Prior to Krux, Chris was co-founder and CRO of Bionic Advertising Systems, an innovative workflow management tool for media agencies. Chris is also a prolific writer and the author of 6 popular books including "Great American Beer" (Random House).