During his 20-year career, Lewis has worked as a journalist, TV producer, online video platform manager and developed innovative brand initiatives, including the award winning Imagination Series for Bombay Sapphire and Sainsbury’s publishing platform Homemade. Prior to joining iris in 2016, Digby was Director of Brand Strategy at Buzzfeed. 

At iris, Digby is responsible for growing its content division Content That POPS. The specialist proposition in the iris network is focused on the creation, production, and importantly, effective distribution of content to deliver extraordinary value to consumers and clients.