Digital oriented marketing professional with more than +10 years of experience. A native leader, energetic, enthusiast and creative. I'm passionate about digital business transformations. I get excited about data and analytics to make constant optimizations, love the rhythm of the digital world, its constant evolution and innovation. Consumers changed, brands must change too.



Please repeat after me: "mobile first"

Learnings: If it can't be measured, think again!

Mantra: evolve, addapt, live.

The future: Smart Content

Media: No pay, no play

Tools: Comscore, Radian6, Engage121, Google Analytics, Social Bakers, Foap

Social networks: Snapchat

Events: SXSW & WOBI