Antonio Tomarchio is the founder and CEO of Cuebiq, a consumer insights and measurement company that helps marketers understand how their activations are impacting consumer behavior and how to decrease cost per incremental visit to store.
Cuebiq is a spinoff of Beintoo, a mobile industry pioneer with a proven track record of identifying emerging technologies to serve the needs of marketers, the media community and investors. Antonio founded Beintoo in 2011 and served as CEO until February 2016. Before Beintoo, Antonio was Head of Product and R&D of Dada where he supervised global strategy and product development for the digital advertising division. Prior to Dada, he co-founded and served as CEO of Adright, a company specialized in the development of innovative technology for performance-based advertising, then acquired by Dada in January 2009. He also co-founded and served as CTO of PreCYdent Inc, a San Diego based Tech Company that created and patented an innovative research algorithm. Antonio holds an M.S. in Mathematical Engineering from Polytechnic University of Milan and a double degree in Engineering Science from the Ecole Centrale de Paris. Since his college years, he published several studies on performance-based advertising algorithms and network theory.