Before joining Contagious Janaina was at agency Casa, São Paulo, where she led the planning and social media team, developing digital work for clients including Magazine Luiza and various Johnson & Johnson brands. After studying business and economics Janaina has worked in consultancy roles at international agencies and client side. This includes four years at FutureBrand in São Paulo and Buenos Aires, working with clients such as Nestlé, Visa and Itaú, before she joined Coca-Cola in Rio as creative excellence planner, working across all brands and leading major projects including their 2010 World Cup campaign.

About Contagious: Contagious helps brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology.