Fox Soccer Channel Teams Up with 2ergo to Develop FIFA World Cup™ iPhone Application

Gorgeous new application serves as soccer fans’ ticket to South Africa and one-stop guide to the 2010 FIFA World Cup™

Arlington, VA – May 27, 2010 – With anticipation building around the world for one of the most popular events in all of sports, Fox Soccer Channel and 2ergo Americas, a leading international provider of mobile products and services, today announced the availability of Fox Soccer Channel’s “Ticket to South Africa" iPhone app featuring coverage of the FIFA World CupTM. The application, sponsored by Audi, is available for download free of charge in Apple’s App Store. World Cup™ soccer fans will be able to use the application for comprehensive and personalized coverage of the most widely viewed sporting event in the world, taking place in South Africa June 11 through July 11, 2010.

The application includes latest news, standings, fixtures, photos galleries, venue information, and World Cup history. Once the games begin in June, a scrolling ticker with live scores will appear offering one-click access to in-game match stats, play-by-play information, and video clips. iPhone users can follow all 32 teams and create a “My Teams” list for quick access to their favorite team’s headlines and information. Users can also share World Cup headlines with their friends by posting updates and content to their Facebook pages.

“Avid soccer fans look to Fox Soccer Channel to bring them expert coverage of the world’s biggest stage,” said Bhavesh Patel, Vice President of Interactive Media for Fox Sports International. “Working with a provider like 2ergo ensured that we were providing users a cutting-edge information service backed by their experience in developing high-quality, user-friendly iPhone applications. With our intensive coverage and analysis of the games wrapped into a beautiful and customizable format, we are providing the millions of fans with iPhones everything they need to know about this summer’s FIFA World Cup when they want it and how they want it.”

“The growing popularity of smartphones and applications opens up a completely new brand-building channel for media and entertainment companies looking to interact with consumers,” said Michael Scully, Vice President of Marketing for 2ergo Americas. “Fox Soccer Channel has created a valuable opportunity to reach new viewers as well as build a stronger relationship with existing ones. As soccer fans ourselves, we are thrilled to partner with Fox Soccer Channel to deliver immediate and personalized access to this summer’s World Cup action to iPhone users.”

For fans unable to watch the games in person, Fox Soccer Channel’s “Ticket to South Africa” iPhone application will keep them up to date. The application is available on the Apple App Store and is being promoted via an ongoing Fox Soccer Channel advertising and web site campaign. Audi serves as the title sponsor of the application, and iPhone-optimized ads will be served within the application promoting Audi products.

About 2ergo
2ergo is a leading provider of mobile software solutions for marketing, business, entertainment, and media. Its product portfolio includes an innovative suite of interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security, and secure payment solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo is used by businesses, brands, marketing agencies, publishers, and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilize business processes, and reduce costs. Brands such as FOX News, AT&T, Yahoo!, National Geographic Channel, O2, Rightmove, Ladbrokes, and Australian Broadcasting Corporation (ABC) have all benefited from working with 2ergo. Headquartered in the UK, 2ergo’s international presence spans North America, Latin America, India, and Australia. 2ergo is AIM listed on the London Stock Exchange (LSE:RGO). For more information, visit www.2ergo.com.

About Foxsoccer.com
Foxsoccer.com is America’s most visited online soccer destination, serving as the most comprehensive source for year-round soccer with match highlights, headlines, stats, photo galleries and commentary from leading soccer experts and analysts. A complement to Fox Soccer Channel and Fox Soccer Plus, the web site educates and entertains soccer enthusiasts throughout the United States with coverage encompassing England’s Barclays Premier League, the UEFA Champions League, Italy’s Series A, Major League Soccer, Women’s Professional Soccer, the Argentine First Division and the Australian Hyundai A-League, in addition to such global tournaments as the English FA Cup, FIFA Club World Cup™ and CONCACAF Champions League™. In addition, live and on-demand match streaming is available via Foxsoccer.tv.

Press Contact
Lindsay Woodworth
2ergo Americas
+1 703 822 7037
[email protected]