SMARTIES NEXT SA 

As a build-up to the much-awaited Smarties 22’ Awards Ceremony, MMA South Africa is hosting Smarties Next SA. A half-day event centered around the Smarties 2022 category pillars (Impact Media, Marketing Impact, Customer Experience (CX), Experience Tech, and Web3)

This session will bring the ecosystem of publishers, agencies, marketers, and tech enablers under one roof to accelerate modern marketing practices, discuss and learn about upcoming trends and challenges in modern marketing.

Smarties 2022 headline sponsor, takealot.Group Advertising, will be making its debut to the broader advertising industry via their involvement in the Smarties awards, demonstrating how raising the bar on performance marketing within a closed loop, by delivering exceptional business value to their advertising partners

We will also feature case studies from SMARTIES that celebrates innovation and ingenuity,  as well as examples of those that are pioneering marketing transformation in the relationship between brands and their consumers.

Featured topics:

• Boosting Advertising Performance and driving ROAS on a Retail Media Network
• How to Shape the Future of Audience and Identity 
• Transforming the Customer Experience: Lessons from the Finance Industry
• Keynote: Fueling Growth And Driving Loyalty With Company Values As Your Anchor
• Emerging formats- future of AR/VR in marketing
• The launch of Web3: Smarties Showcase- Storytelling for Marketers

To book your tickets, click here!

Smarties 2022 headline sponsor, takealot.Group Advertising is the Retail Media Network of the leading e-commerce retail group including takealot.com, Mr D, and Superbalist.

Smarties 2023 is brought to you in association with Meta, MultiChoice, MTN and Standard Bank Group. With special thanks to our platform partners, Silverstone and Yonder.

For questions and inquiries, please contact Sarah Utermark.