Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.

We have included relevant worksheets to assist you as you assess your needs and build your individual approach and solution accordingly. Consult the worksheets to assess where you are on the brand safety spectrum. Share the exercises with your team(s) and begin to identify stakeholders who will be responsible for each part of the strategy you build. However, as brand marketing leaders,your leadership and proactive engagement are critical to managing the continuously evolving brand safety landscape.