Oneupweb: Mobile Search and its Implications for Search Engine Marketing

Modern marketing strategy has closely followed the development of three “screens”: television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices--mobile phones, personal data assistants (PDA) and BlackBerries (combinations of mobile phones and PDAs).

To view the paper in its entirety, please click HERE.

Telephia: Mobile TV and Video Adoption

The use of streaming video on mobile phones is still in the early stages of adoption in the US. The market is showing significant growth but, its still in the early adoption cycle. This is true for the uptake of all advanced 3G services which has been low relative to 2G features. This can be attributed to a couple of factors: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Relatively slow roll out of high-speed networks

·          Limited offers, applications and complex pricing until 2005

Some of them most used applications such as e-mail, wireless internet, and downloads are only now reaching 20-30% of subscriber bases, four + years after launch.

To view research in it’s entirety, please click HERE.

ITU Internet Reports: The Internet of Things
(www.itu.int/internetofthings/)<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

The internet as we know it is set to transform radically, according to a new
ITU Internet Report on “The Internet of Things”, specially prepared to
coincide with the World Summit on the Information Society in Tunis in
November 2005.

From an academic network for the chosen few created in the late 1960s,
the internet is now a mass-market, consumer-oriented network being
accessed by almost 900 million people worldwide, through personal
computers, mobile phones and other wireless devices. But this is only the
beginning. According to ITU’s report, we are standing on the brink of
a new ubiquitous computing and communication era, one that will
radically transform the Internet, and with it, our corporate, community,
and personal spheres.

As real-time communications becomes possible not only by humans
but also by everyday objects (through technologies like RFID, sensor
networks and nanotech), a host of exciting opportunities will emerge
for a wide array of players - from mobile operators to retailers, from
equipment manufacturers to car manufacturers. Moreover, for end-users,
the connection of individual things to a network will mean that the real
world will become increasingly easier to manage by virtual design. As
such, it is likely to increase user convenience (e.g. speedier checkouts,
intelligent appliances), enhance quality of life (e.g. lifestyle applications),
reduce inequalities (e.g. better healthcare), while streamlining
important business processes. For the telecommunication industry, it
is an opportunity to capitalize on existing success stories, such as
mobile and wireless communications, but also to explore new frontiers.

For details on the report, please see www.itu.int/internetofthings/

Ovum www.ovum.com
Click to view

** Reports are in Portable Document Format. To view them you will need a copy of Adobe PDF Viewer, available free by clicking here.

Ovum www.ovum.com
Click to view

** Reports are in Portable Document Format. To view them you will need a copy of Adobe PDF Viewer, available free by clicking here.

The objective of the study was to analyze differences in the perception of mobile spam issues between consumers and mobile network operators and assess how well the problem is being managed. The study also documents the effects of mobile spam on consumers and network operators and identifies regional variations from Central Europe, North America, and Southeast Asia.

If you would like to learn more about the empirical study or order "Insights into Mobile Spam", please visit www.mobilespam.org or contact Torsten Brodt ([email protected]).

Starting from the supposition that—in percentage terms—wireless advertising is at roughly the same level relative to interactive advertising that online advertising was in relation to traditional ad spending in the mid-to-late 1990s, each scenario begins from a plausible "what-if" position and builds to a fever pitch in 2005-2006, when many firms will throw money at this new channel, much as they did in the early days of the Internet.

Obviously, some campaigns will succeed, others will miss. For this reason, eMarketer predicts a short period of disenchantment with wireless around 2007. Although spending will continue to climb, growth rates will dip briefly before resuming upward momentum as the medium grows to maturity toward the end of the decade.

Find out what steps you should take—and avoid—between now and then. After all, millions of marketing dollars are in the balance

Click here for details

Seattle-August 29, 2005-Pop quiz: Who's more likely to access mobile e-mail: a 40-year-old male executive or an 18-year-old college student with a part-time job?