Submitted by: Chandan Mukherji, Director & Executive Vice President, Strategy, Marketing & Communication - Nestle, India

"In an era defined by rapid technological transformation, digital maturity has emerged as the cornerstone of long-term business success. It is no longer sufficient to dabble in digital initiatives; organizations must strategically embed digital capabilities across all facets of their operations and aim to build advantage by staying ahead of the curve. As an MMA India Board Member and a staunch advocate for digital excellence, I believe that understanding and advancing digital maturity is imperative for brands seeking to thrive in today’s hyper-connected world.

The MMA India Digital Maturity Framework, a robust tool developed and led by industry leaders, provides businesses with a structured approach to assess and enhance their digital capabilities. This framework is not merely conceptual; it is actionable, scalable, and insightful. It evaluates digital maturity across key dimensions such as data-driven marketing, organizational alignment, and consumer/customer experience, empowering organizations to identify gaps and implement transformative solutions.

Having utilized this framework to assess our organization’s digital maturity, I can attest to its efficacy. The insights we gleaned revealed untapped potential and catalyzed strategic initiatives that delivered measurable results—ranging from enhanced consumer engagement to increased efficiency. Digital maturity is not just a benchmark; it is a journey of continuous improvement. It requires organizations to adopt a mindset of agility, collaboration, and innovation. The MMA India framework serves as a guiding light, helping brands navigate this journey with clarity and purpose."