Amit Relan, CEO & Co-Founder - mFilterit

"The digital advertising landscape is going through massive shift while navigating through the challenges. One of the biggest concerns for advertisers at this moment is ad fraud and brand safety concerns, which distort performance metrics and waste ad spend. mFilterIt's CEO and Co-Founder, Amit Relan shares his viewpoint on the need of a full-funnel transparency and brand safety measures to empower advertisers to advertise fearlessly. This article advocates for a proactive approach in monitoring and safeguarding ads, prioritize transparency and collaboration, to create a more secure advertising environment for brands." -

Blog Link: https://www.mfilterit.com/blog/trusted-and-transparent-advertising-landscape/