Presenting The Smarties Vietnam 2024 Winners

← Swipe to scroll through the gallery →

Coca-Cola Foodmarks

Vietnam Best In Show

The Coca-Cola Company and Ogilvy Vietnam - T&A Ogilvy / EssenceMediacom Vietnam for

Coca-Cola Foodmarks

Credits

Trung Tin Le, Marketing Director, The Coca-Cola Company

Van Quynh Vo, Sr Frontline Manager, The Coca-Cola Company

Ngoc Nhon Nguyen, Brand Manager, The Coca-Cola Company

Thuy Duong Vu, Social Specialist VN SL&E, WPP OpenX - SL&E

Hoang Thach Le, Head of Creative Solutions, Ogilvy Vietnam - T&A Ogilvy

An Na Tran, Account Director, Ogilvy Vietnam - T&A Ogilvy

Tuyet Nhi Le, Senior Account Executive, Ogilvy Vietnam - T&A Ogilvy

Thai Duy Nguyen, Senior Art Director, Ogilvy Vietnam - T&A Ogilvy

Duc Long Phan, Strategic Planner, Ogilvy Vietnam - T&A Ogilvy

Phuong Trang Nguyen, Manager, Integrated Planning, EssenceMediacom Vietnam

Tanjilul Ahsan, Partner, Client Leadership, EssenceMediacom Vietnam

Tuyet Mai Dang, Senior Manager - Influencer Strategy, GOAT

Yen Nguyen, Media Operation Manager - East, The Coca-Cola Company

Ngoc Ngan Nguyen, Associate Director, EssenceMediacom Vietnam

Thao Vo, Executive, Planning, EssenceMediacom Vietnam

Minh Pham, OOH Buyer, EssenceMediacom Vietnam

Anh Thu Ha, Executive, Operations, EssenceMediacom Vietnam

Loan Menuge, GOAT Lead, GOAT

scroll for more

Purpose Driven Marketing

Vietnam – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

Kinh Do: One Extra Seat this Tet

Mondelez Kinh Do Vietnam and Publicis Vietnam for

Kinh Do: One Extra Seat this Tet

Watch Video | Credits

Silver Winner

MILO turned “Glass Generation” to #GritGeneration

Nestlé and Ogilvy Vietnam for

MILO turned “Glass Generation” to #GritGeneration

Watch Video | Credits

Bronze Winner

POWERFUL PLATFORM THAT AWAKE EMPATHY FOR MECHANIC

Purpose.Ant and Purpose.Ant / SHELL Vietnam for

POWERFUL PLATFORM THAT AWAKE EMPATHY FOR MECHANIC

Watch Video | Credits

Bronze Winner

BEING A BREADWINNER, I DARE NOT TO GET TIRED

Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / Publicis Media for

BEING A BREADWINNER, I DARE NOT TO GET TIRED

Watch Video | Credits

Purpose Driven Marketing

Vietnam – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Uplifted Breadwinners as real winners in Society

Suntory PepsiCo Vietnam Beverage and Dentsu Creative Vietnam / Zenith/Publicis Media Vietnam for

Uplifted Breadwinners as real winners in Society

Watch Video | Credits

Silver Winner

MILO turned “Glass Generation” to #GritGeneration

Nestlé and Ogilvy Vietnam for

MILO turned “Glass Generation” to #GritGeneration

Watch Video | Credits

Silver Winner

Kinh Do Mooncake: One Day Off Togetherness

Mondelez Kinh Do Vietnam and Publicis Vietnam for

Kinh Do Mooncake: One Day Off Togetherness

Watch Video | Credits

Bronze Winner

Nescafé: The Surreal Internship

Nestlé Vietnam/ Nescafé and Publicis Vietnam / Openmind for

Nescafé: The Surreal Internship

Watch Video | Credits

Purpose Driven Marketing

Vietnam – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Gold Winner

Inclusive Internet safety literacy for seniors

Google and Dentsu Creative Vietnam for

Inclusive Internet safety literacy for seniors

Watch Video | Credits

Silver Winner

Kinh Do: One Extra Seat this Tet

Mondelez Kinh Do Vietnam and Publicis Vietnam for

Kinh Do: One Extra Seat this Tet

Watch Video | Credits

Bronze Winner

A Tribute to the Tireless Shoulder

Suntory PepsiCo Vietnam Beverage and Dentsu Creative Vietnam for

A Tribute to the Tireless Shoulder

Watch Video | Credits

Bronze Winner

PIONEERING STRIDES FORWARD–KIÊU HÙNG TIẾP BƯỚC

ACECOOK VIETNAM and DENTSU SPORTS VIETNAM for

PIONEERING STRIDES FORWARD–KIÊU HÙNG TIẾP BƯỚC

Watch Video | Credits

Marketing Impact

Vietnam – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

Coca-Cola Foodmarks

The Coca-Cola Company and Ogilvy Vietnam - T&A Ogilvy / EssenceMediacom Vietnam for

Coca-Cola Foodmarks

Watch Video | Credits

Silver Winner

Grab’s ‘Find Me Here’ Benches

Grab Vietnam and Grab Vietnam for

Grab’s ‘Find Me Here’ Benches

Watch Video | Credits

Bronze Winner

LAY'S SMILE IS THE NEW YEAR FORTUNE

Pepsico Food Vietnam Company/ Lay's and Zenith / Publicis Media / Publicis Media for

LAY'S SMILE IS THE NEW YEAR FORTUNE

Watch Video | Credits

Marketing Impact

Vietnam – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

Grab: The Boss of Meal Time [Trùm Đặt Đơn Nhóm]

Grab Vietnam and Grab Vietnam for

Grab: The Boss of Meal Time [Trùm Đặt Đơn Nhóm]

Watch Video | Credits

Silver Winner

P&G: GenZ in Charge - Unmissable Shopportunity

Procter & Gamble VN and EssenceMediacom Vietnam for

P&G: GenZ in Charge - Unmissable Shopportunity

Watch Video | Credits

Silver Winner

AFC: Launched A New Flavor Without Launching One

Mondelez Kinh Do Vietnam and Publicis Vietnam for

AFC: Launched A New Flavor Without Launching One

Watch Video | Credits

Bronze Winner

Grab’s ‘Find Me Here’ Benches

Grab Vietnam and Grab Vietnam for

Grab’s ‘Find Me Here’ Benches

Watch Video | Credits

Marketing Impact

Vietnam – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

Gold Winner

How ABBOTT Boosted Lifetime Value with Insights

Abbott Vietnam and Abbott Vietnam for

How ABBOTT Boosted Lifetime Value with Insights

Watch Video | Credits

Silver Winner

A dazzling orchestration of cutting-edge marketing

FE Credit and PMAX / FE Credit for

A dazzling orchestration of cutting-edge marketing

Watch Video | Credits

Silver Winner

Transforming Traditional Stores Via Digitalization

Nestlé Nutrition and Adtima for

Transforming Traditional Stores Via Digitalization

Watch Video | Credits

Bronze Winner

Grab: Data-driven Loyalty via Subscription

Grab Vietnam and Grab Vietnam for

Grab: Data-driven Loyalty via Subscription

Watch Video | Credits

Marketing Impact

Vietnam – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

NAN OPTIPRO PLUS PROUD TO BE NUMBER 2

Nestlé Vietnam/ NAN Optipro Plus and Ogilvy Vietnam / OpenMind for

NAN OPTIPRO PLUS PROUD TO BE NUMBER 2

Watch Video | Credits

Silver Winner

La Vie Light – EGO DOWN to GROW UP from critics

Nestle and WPP OpenMind/Ogilvy/Unikon/Magenest / La Vie for

La Vie Light – EGO DOWN to GROW UP from critics

Watch Video | Credits

Bronze Winner

VPBANK APPLE PAY: Pay in a beat win all segments

VPBANK and Saatchi & Saatchi Vietnam for

VPBANK APPLE PAY: Pay in a beat win all segments

Watch Video | Credits

Marketing Impact

Vietnam – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

The Art of Real-Time Marketing Precision

FE Credit and PMAX / FE Credit for

The Art of Real-Time Marketing Precision

Watch Video | Credits

Gold Winner

Telfast - Spot Your Allergies

Sanofi/Telfast and Omnicom Media Group Vietnam for

Telfast - Spot Your Allergies

Watch Video | Credits

Bronze Winner

Million miles of wonder experiences

Vietnam Airlines and Digital Marketing Department - Vietnam Airlines / Vietnam Airlines for

Million miles of wonder experiences

Watch Video | Credits

Bronze Winner

Travel Bravely 2.0 - No one knows Vietnam like Grab

Grab Vietnam and Grab Vietnam for

Travel Bravely 2.0 - No one knows Vietnam like Grab

Watch Video | Credits

Marketing Impact

Vietnam – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Grab’s ‘Find Me Here’ Benches

Grab Vietnam and Grab Vietnam for

Grab’s ‘Find Me Here’ Benches

Watch Video | Credits

Silver Winner

Pharmaton’s ‘Tired Tet’ - Off-the-Roof Sale Record

Sanofi/Pharmaton and Omnicom Media Group Vietnam for

Pharmaton’s ‘Tired Tet’ - Off-the-Roof Sale Record

Watch Video | Credits

Bronze Winner

Motherhood journey a bit easier with Grab

Grab Vietnam and Grab Vietnam for

Motherhood journey a bit easier with Grab

Watch Video | Credits

Impact Media

Vietnam – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Gold Winner

SAMSUNG GALAXY Z5 – Join the Flip Side

Samsung Vietnam and Starcom Vietnam for

SAMSUNG GALAXY Z5 – Join the Flip Side

Watch Video | Credits

Silver Winner

Coca-Cola Foodmarks

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Foodmarks

Watch Video | Credits

Bronze Winner

OREO: Pokemon Catch 'Em All

Mondelez Kinh Do Vietnam and Wavemaker Vietnam /Leo Burnett Indonesia for

OREO: Pokemon Catch 'Em All

Watch Video | Credits

Bronze Winner

THIRSTY UNDER THIRTY

Suntory PepsiCo Vietnam Beverage and Zenith / KI Saigon / Publicis Media for

THIRSTY UNDER THIRTY

Watch Video | Credits

Impact Media

Vietnam – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Huggies Skin Perfect: Growth in a Declining Market

Kimberly Clark and Mindshare Vietnam / Phibious for

Huggies Skin Perfect: Growth in a Declining Market

Watch Video | Credits

Silver Winner

Coca-Cola Foodmarks

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Foodmarks

Watch Video | Credits

Silver Winner

La Vie Light Launch: A METICULOUS JOURNEY

Nestle/ La Vie and WPP OpenMind/Ogilvy/Unikon/Magenest / Nestle/ La Vie for

La Vie Light Launch: A METICULOUS JOURNEY

Watch Video | Credits

Bronze Winner

LAY'S: THE IRRESTIBLE LAST PIECE

Pepsico Food Vietnam Company/ Lay's and Zenith / Publicis Media / Publicis Media for

LAY'S: THE IRRESTIBLE LAST PIECE

Watch Video | Credits

Impact Media

Vietnam – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Grab: The Boss of Meal Time [Trùm Đặt Đơn Nhóm]

Grab Vietnam and Grab Vietnam for

Grab: The Boss of Meal Time [Trùm Đặt Đơn Nhóm]

Watch Video | Credits

Silver Winner

BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY

Saigon Beer-Alcohol-Beverage Corporation (Sabeco) and Ogilvy Vietnam - T&A Ogilvy / EssenceMediacom Vietnam for

BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY

Watch Video | Credits

Bronze Winner

#GLASSGENERATION to #GRITGENERATION

NESTLE VIETNAM and AnyMind Group for

#GLASSGENERATION to #GRITGENERATION

Watch Video | Credits

Bronze Winner

SAMSUNG GALAXY Z: Join the Flip Side

Samsung Mobile Experience and Samsung / Cheil Vietnam for

SAMSUNG GALAXY Z: Join the Flip Side

Watch Video | Credits

Impact Media

Vietnam – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

VF3 - THE 1ST INFLUENCER-LED PRE-ORDER CAR LAUNCH

VINFAST VF 3 and OGILVY for

VF3 - THE 1ST INFLUENCER-LED PRE-ORDER CAR LAUNCH

Watch Video | Credits

Silver Winner

Nutriboost: New Flavors for the GenZ Curious

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Nutriboost: New Flavors for the GenZ Curious

Watch Video | Credits

Silver Winner

Galaxy Tab S9: Saving Tranh Hang Trong Art

Samsung Vietnam and Leo Burnett Vietnam for

Galaxy Tab S9: Saving Tranh Hang Trong Art

Watch Video | Credits

Bronze Winner

THIRSTY UNDER THIRTY

Suntory PepsiCo Vietnam Beverage and Zenith / KI Saigon/ Innity Vietnam / Publicis Media for

THIRSTY UNDER THIRTY

Watch Video | Credits

Impact Media

Vietnam – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Bronze Winner

Coca-Cola Tet: From Family Trial to Family Bonding

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Tet: From Family Trial to Family Bonding

Watch Video | Credits

Bronze Winner

Chupa Chups Brings Christmas Cheer to GenZ & Teens

Perfetti Van Melle (Vietnam) and Wavemaker Vietnam / Digital Turbine Inc for

Chupa Chups Brings Christmas Cheer to GenZ & Teens

Watch Video | Credits

Emerging Tech Marketing

Vietnam – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Silver Winner

Coca-Cola 4 Million Fomotion

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola 4 Million Fomotion

Watch Video | Credits

Silver Winner

How ABBOTT Boosted Lifetime Value with Insights

Abbott Vietnam and Abbott Vietnam for

How ABBOTT Boosted Lifetime Value with Insights

Watch Video | Credits

Bronze Winner

Boost Lipton Iced Tea Sales with Weather Targeting

Ekaterra/Lipton Teas & Infusions and Omnicom Media Group Vietnam for

Boost Lipton Iced Tea Sales with Weather Targeting

Watch Video | Credits

Bronze Winner

VPBANK APPLE PAY: Pay in a beat win all segments

VPBANK and Saatchi & Saatchi Vietnam for

VPBANK APPLE PAY: Pay in a beat win all segments

Watch Video | Credits

Emerging Tech Marketing

Vietnam – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Silver Winner

How ABBOTT Boosted Lifetime Value with Insights

Abbott Vietnam and Abbott Vietnam for

How ABBOTT Boosted Lifetime Value with Insights

Watch Video | Credits

Bronze Winner

K+ Winning Play: Dynamic Ad Strategy for Euro 2024

Vietnam Satellite Digital Television Company Limited and Havas Group Vietnam for

K+ Winning Play: Dynamic Ad Strategy for Euro 2024

Watch Video | Credits

Bronze Winner

Ensure Gold: Tet 2024 Personalization Campaign

Abbott Vietnam and Abbott Vietnam for

Ensure Gold: Tet 2024 Personalization Campaign

Watch Video | Credits

Emerging Tech Marketing

Vietnam – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Silver Winner

Bia SaiGon - Catch the dragon, Unleash the Fortune

Sabeco (Saigon Beer - Alcohol - Beverage Corporation) and EssenceMediacom Vietnam for

Bia SaiGon - Catch the dragon, Unleash the Fortune

Watch Video | Credits

Bronze Winner

STING NEO HUNTING ADVENTURE

Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / Publicis Media for

STING NEO HUNTING ADVENTURE

Watch Video | Credits

E-commerce marketing

Vietnam – Integrated Ecommerce Innovation & Live Streaming

The Integrated Ecommerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degrees digital strategies including live video content into e-commerce platform to enhance the ecommerce experience, masterfully combine various digital tools and strategies to revolutionize the ecommerce experience, driving substantial business growth and enhancing customer engagement.

Gold Winner

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

VINFAST VF 3 and Ogilvy Vietnam for

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

Watch Video | Credits

Silver Winner

Beyond promotion is live shoppertainment

TikTok Shop Vietnam and PMAX for

Beyond promotion is live shoppertainment

Watch Video | Credits

Bronze Winner

Integration for Effective Growth

Colgate-Palmolive and PMAX / COLGATE-PALMOLIVE (VIETNAM) LIMITED for

Integration for Effective Growth

Watch Video | Credits

Bronze Winner

P&G: GenZ in Charge - Unmissable Shopportunity

Procter & Gamble VN and EssenceMediacom Vietnam for

P&G: GenZ in Charge - Unmissable Shopportunity

Watch Video | Credits

E-commerce marketing

Vietnam – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Gold Winner

Ensure: How Personalization Boosted Lifetime Value

Abbott Vietnam and Abbott Vietnam / Spark Foundry for

Ensure: How Personalization Boosted Lifetime Value

Watch Video | Credits

Silver Winner

Coca-Cola Foodmarks

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Foodmarks

Watch Video | Credits

Bronze Winner

SAMSUNG GALAXY S24 - GALAXY AI IS HERE

Cheil Vietnam and Cheil Vietnam for

SAMSUNG GALAXY S24 - GALAXY AI IS HERE

Watch Video | Credits

Creative

Vietnam – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Gold Winner

Grab’s ‘Find Me Here’ Benches

Grab Vietnam and Grab Vietnam for

Grab’s ‘Find Me Here’ Benches

Watch Video | Credits

Silver Winner

Coca Cola Ahhhraoke - Gamifying The Master Channel

The Coca-Cola Company and Ogilvy Vietnam - T&A Ogilvy / EssenceMediacom Vietnam/ The Master Channel for

Coca Cola Ahhhraoke - Gamifying The Master Channel

Watch Video | Credits

Bronze Winner

Coca Cola Tet - Family Trial to Family Bonding

The Coca-Cola Company and Ogilvy Vietnam - T&A Ogilvy / EssenceMediacom Vietnam for

Coca Cola Tet - Family Trial to Family Bonding

Watch Video | Credits

Bronze Winner

GET OUT FOR LIFE

Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / Publicis Media for

GET OUT FOR LIFE

Watch Video | Credits

Creative

Vietnam – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Silver Winner

Ensure Gold: Tet 2024 Personalization Campaign

Abbott Vietnam and Abbott Vietnam for

Ensure Gold: Tet 2024 Personalization Campaign

Watch Video | Credits

Silver Winner

Million miles of wonder experiences

Vietnam Airlines and Digital Marketing Department - Vietnam Airlines / Vietnam Airlines for

Million miles of wonder experiences

Watch Video | Credits

Bronze Winner

SAMSUNG GALAXY Z: Join the Flip Side

Samsung Mobile Experience and Samsung / Cheil Vietnam for

SAMSUNG GALAXY Z: Join the Flip Side

Watch Video | Credits

Bronze Winner

Coca-Cola Foodmarks

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Foodmarks

Watch Video | Credits

Creative

Vietnam – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

WINK Away the Rules: Redefining Hotel Stays

Wink Hotels Vietnam and Ogilvy for

WINK Away the Rules: Redefining Hotel Stays

Watch Video | Credits

Silver Winner

GRAB: Drama Flipped from Kitchen to Couch

Grab and Hakuhodo Digital for

GRAB: Drama Flipped from Kitchen to Couch

Watch Video | Credits

Silver Winner

Pharmaton’s ‘Tired Tet’ - Off-the-Roof Sale Record

Sanofi/Pharmaton and Omnicom Media Group Vietnam for

Pharmaton’s ‘Tired Tet’ - Off-the-Roof Sale Record

Watch Video | Credits

Bronze Winner

Ông Thọ Childhood Museum - Nostalgia marketing

Vinamilk and EssenceMediacom Vietnam for

Ông Thọ Childhood Museum - Nostalgia marketing

Watch Video | Credits

AI Marketing

Vietnam – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

LET AI TAKE YOU HOME THIS TẾT

Suntory PepsiCo Vietnam Beverage/Pepsi and Zenith / KI Saigon / Publicis Media for

LET AI TAKE YOU HOME THIS TẾT

Watch Video | Credits

Silver Winner

NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS

NESTLÉ CORPORATE and OGILVY / OGILVY x Openmind for

NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS

Watch Video | Credits

Silver Winner

LAY'S SMILE IS THE NEW YEAR FORTUNE

Pepsico Food Vietnam Company/Lay's and Zenith / Publicis Media / Publicis Media for

LAY'S SMILE IS THE NEW YEAR FORTUNE

Watch Video | Credits

Bronze Winner

La Vie: AI-Powered Growth Beyond Brand Love

Nestle/La Vie and WPP OpenMind/Ogilvy/BizEyes/BHD/Square Experimental Communication/Unikon/YMT for

La Vie: AI-Powered Growth Beyond Brand Love

Watch Video | Credits

AI Marketing

Vietnam – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Silver Winner

Landing MILO's Endurance Story Thru AI Power

Nestlé/MILO and OpenMind / Openmind for

Landing MILO's Endurance Story Thru AI Power

Watch Video | Credits

Bronze Winner

AI-DRIVEN SOAR: VIETJET'S AUSTRALIA INSTANT HIT

Vietjet Air and AnyMind Group for

AI-DRIVEN SOAR: VIETJET'S AUSTRALIA INSTANT HIT

Watch Video | Credits

AI Marketing

Vietnam – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

La Vie uses AI in E2E journey to GET users fast

Nestle/ La Vie and WPP OpenMind/Ogilvy/Unikon/Magenest / La Vie for

La Vie uses AI in E2E journey to GET users fast

Watch Video | Credits

Silver Winner

LET AI TAKE YOU HOME THIS TẾT

Suntory PepsiCo Vietnam Beverage/Pepsi and Zenith / KI Saigon / Publicis Media for

LET AI TAKE YOU HOME THIS TẾT

Watch Video | Credits

Bronze Winner

Oreo: Tet Lucky Twist

Mondelez Kinh Do Vietnam and Leo Burnett Indonesia / WAVEMAKER VIETNAM; SPARK FOUNDRY for

Oreo: Tet Lucky Twist

Watch Video | Credits

2024 Smarties Vietnam Industry Award Winners

Enabling Technology Company of the Year

Zalo AI

Digital Agency of the Year

PMAX

Publisher of the Year

Grab

Creative Agency of the Year

Publicis Vietnam

Creative Agency of the Year

Ogilvy

Media Agency of the Year

EssenceMediacom

Most Resilient Brand of the Year

Grab Vietnam

Holding Agency Company of the Year

WPP

Brand of the Year

Coca-Cola

Advertiser of the Year

Nestlé Vietnam