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Mobile Marketing Playbook

Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
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MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts
Released: 
September, 2014
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MMA Programmatic Committee Strategic Framework

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MMA Text Marketing Initiative - Messaging in the Marketing Mix

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MMA North America Mobile Security Committee

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Mobile security is no longer a “nice to have” but rather an imperative to safeguarding all of our customers’ personally identifiable data, and protecting our hard earned brand reputations from the damage and chaos cyber criminality can unleash, while learning from each other as we work together to close vulnerability gaps.
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2014 MMA Mobile Couponing Strategic Framework

2014 MMA Mobile Couponing Strategic Framework
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2014 MMA Mobile Video Benchmarking Study Overview

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MMA North America Location Committee Framework

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Mobile Video Benchmark Study

Read the Press Release: 
The MMA Announces Results of The First Ever Mobile Video Benchmark Study
Released: 
April, 2014
Education Section: 
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UMAP v.2.0: Mobile Phone Creative Best Practice from IAB

Read the Press Release: 
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
Released: 
April, 2013
Education Section: 
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A Marketers Guide to Messaging: Trends and Best Practices

A Marketers Guide to Messaging: Trends and Best Practices

This white paper is designed to provide marketers with an overview of the best practices and trends when marketing to consumers on mobile devices, via text messaging aka SMS (short message service), MMS (multimedia messaging service), push notifications, or any other mobile messaging media.

Released: 
March, 2014
Education Section: 
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