rich media | MMA Global

rich media

A while ago, global mobile marketing leaders met at a MMA (Mobile Marketing Association) conference in London. At this event major brand representatives, like Coca-Cola, Huawei, InMobi, Dominos and Samsung, spoke about how they have adapted to the mobile landscape. I will make a quick recap and shed some further light on the topics that were discussed.

Mobile is huge!

Renault Campaign
Renault Campaign

• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
Audi A3 Sportback Pages
Audi A3 Sportback Pages

• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
Swipeable Gallery ad format for tablets

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations
Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

The Challenge:
As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers
in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.
The Solution: