Middle East & Africa

As expectations evolve, trust has become one of the most valuable elements of marketing. This session explores how brands, creators, and partners are building credible, effective influencer strategies in a landscape where audiences are more selective about who they listen to. The focus is on how trust is earned, how influence translates into real impact, and how partnerships are evolving to stay relevant and effective.

Data is everywhere, but decisions still need to be made, fast. This session explores how brands and their partners are using data to take action in real time, from performance signals to audience insight and scenario planning. The focus is on how teams cut through complexity, prioritise what matters, and combine data with experience to move quickly and decisively.