Wednesday, December 9, 2020 - 5:30am to 6:30am IST
The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.
Wednesday, November 25, 2020 - 5:30am to 6:30am IST
This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.
This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.
With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:
No doubt that internet penetration is at its highest growth rate in the past five years, with nearly half the traffic coming from mobile devices. Telco data is critical for marketeers as it can help brands to customise and effectively communicate with their target group through relevant engagement.
Thursday, September 3, 2020 - 3:00am to 4:00am SGT
MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards - the only awards platform to recognise mobile marketing.
This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.
Coca-Cola Indonesia and GOJEK Celebrate Moments That Matter with Coca-Cola
