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Presenting The Smarties India 2024 Winners

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Gatorade Turf Finder powered by Google Maps

India Best In Show

PepsiCo India Holdings Pvt Ltd and Leo Burnett India for

Gatorade Turf Finder powered by Google Maps

Credits

Ankit Agarwal, Associate Director - Hydration Category, PepsiCo India Holdings Pvt Ltd.
Sanya Sehgal, Brand Manager, PepsiCo India Holdings Pvt Ltd.
Tarun Bhagat, CMO - Beverages India, PepsiCo India Holdings Pvt Ltd.
Snigdha Bhatt, Sr Manager, Marketing (Digital), PepsiCo India Holdings Pvt Ltd.
Amit Nanchahal, Head - Communications, PepsiCo India Holdings Pvt Ltd.
Rajdeepak Das, CCO & Chairman - Publicis Group South Asia, Leo Burnett India
Vikram Pandey, Co-Chief Creative Officer, Leo Burnett India
Samir Gangahar, President - North, Leo Burnett India
Jaikrit Singh, Executive Director, Leo Burnett India
Sakshi Chawla, Associate Vice President, Leo Burnett India
Taher Syed, Brand Services Director, Leo Burnett India
Rishav Chatterjee, Sr. Copywriter, Leo Burnett India
Ashwin Yadav, Art Director, Leo Burnett India
Mallika Yamdagini, Brand Strategy Partner, Leo Burnett India
Shrutika Chaudhary, Brand Strategy Associate, Leo Burnett India
Namrata Choudhury, Brand Services Director, Leo Burnett India
Sakshi Arora, Sr. Brand Services Associate, Leo Burnett India
Ayshwarya Sharma, Brand Strategy Partner, Leo Burnett India
Megha Sud, Associate Creative Director, Leo Burnett India
Himanish Ashar, Sr. Creative Director, Leo Burnett India
Prasindha M, Art Director, Leo Burnett India
Silvi Kasliwal, Art Director, Leo Burnett India
Rohan Mirgal, Editor, Leo Burnett India
Durgesh Amble, Creative Director, Leo Burnett India
Ajinkya Bhingardive, Art Director, Leo Burnett India
Khalil Bachooali, Executive Producer, Offroad Films
Jayanta Pal, Co-founder, Oobedu
Murthy KNS, General Manager - Client Services, DNA Networks
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Purpose Driven Marketing

India – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

Gatorade Turf Finder powered by Google Maps
PepsiCo India Holdings Pvt Ltd and Leo Burnett India for

Gatorade Turf Finder powered by Google Maps

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Silver Winner

Meet AI-SHU - Your New STEM Mentor
P&G and PG One for

Meet AI-SHU - Your New STEM Mentor

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Bronze Winner

YiPPee Create Magic - Plastic to Parks
ITC Ltd. and Interactive Avenues for

YiPPee Create Magic - Plastic to Parks

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Purpose Driven Marketing

India – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

LULUMELON EOSS
HDFC Bank and FCB Kinnect / HDFC Bank for

LULUMELON EOSS

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Silver Winner

Castrol Pragati Ki Paathshaala
Castrol India and Mindshare India for

Castrol Pragati Ki Paathshaala

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Bronze Winner

Google Search - "Bolne Se Sab Hoga"
Google Search and EssenceMediacom for

Google Search - "Bolne Se Sab Hoga"

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Bronze Winner

Gatorade Turf Finder powered by Google Maps
PepsiCo India Holdings Pvt Ltd and Leo Burnett India for

Gatorade Turf Finder powered by Google Maps

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Purpose Driven Marketing

India – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Gold Winner

Meet AI-SHU - Your New STEM Mentor
P&G and PG One for

Meet AI-SHU - Your New STEM Mentor

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Silver Winner

EatQual Colours
Hardcastle Restaurants Pvt. Ltd and DDB Mudra / McDonald's India for

EatQual Colours

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Bronze Winner

Google Search - "Bolne Se Sab Hoga"
Google Search and EssenceMediacom for

Google Search - "Bolne Se Sab Hoga"

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Bronze Winner

#ItAllStartsWithAName
Tata Starbucks and Wavemaker India for

#ItAllStartsWithAName

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Marketing Impact

India – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

Gatorade Turf Finder powered by Google Maps
PepsiCo India Holdings Pvt Ltd and Leo Burnett India for

Gatorade Turf Finder powered by Google Maps

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Gold Winner

Cadbury Silk Story of Us
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Cadbury Silk Story of Us

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Bronze Winner

Maa's Message - A Divine AR Intervention
Hindustan Unilever and Mindshare India for

Maa's Message - A Divine AR Intervention

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Marketing Impact

India – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

ITC Masterchef’s Snacking Revolution #AbKoiBhiChef
ITC Ltd and Performics India for

ITC Masterchef’s Snacking Revolution #AbKoiBhiChef

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Silver Winner

Halloween Hacks
Perfetti Van Melle and Wavemaker India for

Halloween Hacks

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Silver Winner

The RAZORPRENEUR (Challenge)
Bombay Shaving Company and Revolio / Bombay Shaving Company for

The RAZORPRENEUR (Challenge)

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Bronze Winner

KitKat - Snap In Half
Nestle India and Eleve Media / Social Panga for

KitKat - Snap In Half

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Marketing Impact

India – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

Gold Winner

A surprise for 8 Billion People - #MyBirthdaySong
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

A surprise for 8 Billion People - #MyBirthdaySong

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Silver Winner

LEGO launches lifted market share by 53% @23X RoI
LEGO Group and Amazon Ads for

LEGO launches lifted market share by 53% @23X RoI

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Silver Winner

Aashirvaads Data-Driven Approach to Premiumization
ITC Ltd and Performics India for

Aashirvaads Data-Driven Approach to Premiumization

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Bronze Winner

SIWO: Turning Speechless India into Playful India
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

SIWO: Turning Speechless India into Playful India

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Marketing Impact

India – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Every cricket enthusiast will play on Dream11
Sporta Technologies Private Limited and Wavemaker India for

Every cricket enthusiast will play on Dream11

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Gold Winner

Service Launch
CaratLane Trading Private Limited and BBH India / CaratLane Trading Private Limited for

Service Launch

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Bronze Winner

LEGO launches lifted market share by 53% @23X RoI
LEGO Group and Amazon Ads for

LEGO launches lifted market share by 53% @23X RoI

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Marketing Impact

India – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Ghar Ek Mauka Ek
Ultratech Cement Ltd and Mindshare India for

Ghar Ek Mauka Ek

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Silver Winner

Thums Up Utha Apni Side Bata
Coca-Cola India and EssenceMediacom for

Thums Up Utha Apni Side Bata

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Bronze Winner

Gatorade: Turf Finder
PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media) for

Gatorade: Turf Finder

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Marketing Impact

India – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Gatorade: Turf Finder
PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media) for

Gatorade: Turf Finder

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Silver Winner

Innovative Use of Paid Search
Tata Motors Commercial Vehicles and Havas Media India Private Limited for

Innovative Use of Paid Search

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Bronze Winner

Pediasure: Nurturing Healthy Growth for Children
Abbott Healthcare Pvt Ltd and Starcom for

Pediasure: Nurturing Healthy Growth for Children

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Impact Media

India – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Gold Winner

Oreo Bola Mat Bol (Oreo says don't jinx it)
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Oreo Bola Mat Bol (Oreo says don't jinx it)

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Silver Winner

Your Stage; Your Story
Coca-Cola India and EssenceMediacom for

Your Stage; Your Story

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Bronze Winner

#ThisAdIsMyStore Lights Up Diwali for Homepreneurs
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

#ThisAdIsMyStore Lights Up Diwali for Homepreneurs

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Impact Media

India – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Cadbury 5Star Nothing University
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Cadbury 5Star Nothing University

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Silver Winner

SIWO: Turning Speechless India into Playful India
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

SIWO: Turning Speechless India into Playful India

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Bronze Winner

When India had its #fingerscrossed!
Nestle India and Zenith Media for

When India had its #fingerscrossed!

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Bronze Winner

Truly 'Open' By Axis Bank
Axis Bank and Performics India for

Truly 'Open' By Axis Bank

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Impact Media

India – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

When GenZs took a breaking love break!
Nestle India and Zenith Media for

When GenZs took a breaking love break!

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Silver Winner

Offline (OOH) to Online (Social) Search Movement
Google Search and EssenceMediacom for

Offline (OOH) to Online (Social) Search Movement

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Bronze Winner

Squeezing back the summer fun
PepsiCo India Holdings Pvt Ltd and Leo Burnett India for

Squeezing back the summer fun

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Impact Media

India – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

Every cricket enthusiast will play on Dream11
Sporta Technologies Private Limited and Wavemaker India for

Every cricket enthusiast will play on Dream11

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Silver Winner

Karan 'Badtameez' hai_Amazon miniTV show launch
Amazon miniTV and SoCheers / Amazon miniTV for

Karan 'Badtameez' hai_Amazon miniTV show launch

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Silver Winner

Doctors Day - Hopes restored, heroes honoured
Sun Pharmaceuticals Industries Ltd and Wavemaker India for

Doctors Day - Hopes restored, heroes honoured

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Bronze Winner

How Cadbury 5 Star 'Erased' Valentine's day
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

How Cadbury 5 Star 'Erased' Valentine's day

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Impact Media

India – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

4th Umpire
Britannia Industries Ltd and Schbang / Britannia Industries Ltd for

4th Umpire

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Silver Winner

Multi-Screen Reality drives dividend for Domex
Hindustan Unilever and Mindshare India for

Multi-Screen Reality drives dividend for Domex

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Bronze Winner

ConFUSEing Controller -Game On, Parents Off: The S
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

ConFUSEing Controller -Game On, Parents Off: The S

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Emerging Tech Marketing

India – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Gatorade Turf Finder powered by Google Maps
PepsiCo India Holdings Pvt Ltd and Leo Burnett India for

Gatorade Turf Finder powered by Google Maps

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Silver Winner

India’s 1st Voice Enabled brand experience on OTT
Google Search and EssenceMediacom for

India’s 1st Voice Enabled brand experience on OTT

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Bronze Winner

Aashirvaads Data-Driven Approach to Premiumization
ITC Ltd and Performics India for

Aashirvaads Data-Driven Approach to Premiumization

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Bronze Winner

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi
Castrol India and Mindshare India for

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

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Emerging Tech Marketing

India – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Gold Winner

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi
Castrol India and Mindshare India for

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

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Silver Winner

Levi’s drove 15% higher recall via AI creatives
Levi's and NA / Amazon Ads for

Levi’s drove 15% higher recall via AI creatives

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Bronze Winner

Swiggy IPL 2024
Swiggy Limited and PivotRoots - A Havas company for

Swiggy IPL 2024

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Emerging Tech Marketing

India – Connected TV

This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Gold Winner

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi
Castrol India and Mindshare India for

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

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Silver Winner

Banega Toh Badhega India - AsIndiaBuildsIndiaGrows
Ultratech Cement Ltd and Mindshare India for

Banega Toh Badhega India - AsIndiaBuildsIndiaGrows

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Bronze Winner

Fire TV Drives Brand Uplift for a L'Oréal Launch
L'Oréal Paris and Wavemaker India / Amazon Ads for

Fire TV Drives Brand Uplift for a L'Oréal Launch

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Emerging Tech Marketing

India – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Gold Winner

#MyBirthdaySong a Personalized AI Symphony
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

#MyBirthdaySong a Personalized AI Symphony

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Silver Winner

Maa's Message - A Divine AR Intervention
Hindustan Unilever and Mindshare India for

Maa's Message - A Divine AR Intervention

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Bronze Winner

1947% more history
Britannia Industries and Talented Agency / Britannia Industries for

1947% more history

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E-commerce marketing

India – Integrated Ecommerce Innovation & Live Streaming

The Integrated Ecommerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degrees digital strategies including live video content into e-commerce platform to enhance the ecommerce experience, masterfully combine various digital tools and strategies to revolutionize the ecommerce experience, driving substantial business growth and enhancing customer engagement.

Silver Winner

LEGO launches lifted market share by 53% @23X RoI
LEGO Group and Amazon Ads for

LEGO launches lifted market share by 53% @23X RoI

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Silver Winner

Building EV category on Amazon: Achieving 77x ROAS
Hero MotoCorp Ltd. and NA / Amazon Ads for

Building EV category on Amazon: Achieving 77x ROAS

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Bronze Winner

Engaging Baby Audiences: Baby & Toddler Store
Himalaya Wellness Company and NA / Amazon Ads for

Engaging Baby Audiences: Baby & Toddler Store

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E-commerce marketing

India – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Gold Winner

Co-creating festive campaigns on Quick Commerce
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Co-creating festive campaigns on Quick Commerce

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Silver Winner

Blinkit Single Mode x Erase Valentine's Day
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Blinkit Single Mode x Erase Valentine's Day

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Bronze Winner

Reshaping the EV landscape
Matter EV and Flipkart Ads for

Reshaping the EV landscape

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Creative

India – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Gold Winner

Cadbury Silk Story of Us
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Cadbury Silk Story of Us

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Silver Winner

Personalizing Celebrations with AI #MyBirthdaySong
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Personalizing Celebrations with AI #MyBirthdaySong

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Bronze Winner

Ultimate Gaming SetUp: A Multi-Brand Succes Story
Intel and Amazon Ads for

Ultimate Gaming SetUp: A Multi-Brand Succes Story

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Creative

India – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Winner

Royal Stag: A Billion Films for a Billion Fans
Pernod Ricard India Private Limited and Wavemaker India for

Royal Stag: A Billion Films for a Billion Fans

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Silver Winner

SIWO: Turning Speechless India into Playful India
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

SIWO: Turning Speechless India into Playful India

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Creative

India – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

How Cadbury 5 Star 'Erased' Valentine's day
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

How Cadbury 5 Star 'Erased' Valentine's day

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Silver Winner

Meet AI-SHU - Your New STEM Mentor
P&G and PG One for

Meet AI-SHU - Your New STEM Mentor

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Bronze Winner

Google Search - Dhoondege Toh Milega
Google India and Toaster India for

Google Search - Dhoondege Toh Milega

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Bronze Winner

Castrol MAGNATEC - The Bombay Journey
Castrol India and Mindshare India for

Castrol MAGNATEC - The Bombay Journey

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AI Marketing

India – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

Join The Copverse - Prime Video's AI adventure
Amazon Prime Video and Interactive Avenues for

Join The Copverse - Prime Video's AI adventure

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Silver Winner

Personalizing Celebrations with AI #MyBirthdaySong
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Personalizing Celebrations with AI #MyBirthdaySong

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Bronze Winner

#Riseupfrombeingfriendzoned with Pepsi
PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media) for

#Riseupfrombeingfriendzoned with Pepsi

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AI Marketing

India – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

Dark Fantasy - Biting into a million fantasies
ITC Ltd. and Interactive Avenues for

Dark Fantasy - Biting into a million fantasies

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Silver Winner

Cadbury Silk Story of Us
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Cadbury Silk Story of Us

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Bronze Winner

1947% more history
Britannia Industries and Talented Agency / Britannia Industries for

1947% more history

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Bronze Winner

Half CA enabled 'Full' Income tax return filing
Amazon miniTV and SoCheers / Amazon miniTV for

Half CA enabled 'Full' Income tax return filing

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AI Marketing

India – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

Personalizing Celebrations with AI #MyBirthdaySong
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Personalizing Celebrations with AI #MyBirthdaySong

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Silver Winner

Cadbury Silk Story of Us
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

Cadbury Silk Story of Us

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Bronze Winner

Half CA enabled 'Full' Income tax return filing
Amazon miniTV and SoCheers / Amazon miniTV for

Half CA enabled 'Full' Income tax return filing

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Bronze Winner

SIWO: Turning Speechless India into Playful India
Mondelez India Foods Pvt. Ltd. and Wavemaker India for

SIWO: Turning Speechless India into Playful India

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2024 Smarties India Industry Award Winners

Most Resilient Brand of the Year

Olay

Advertiser of the Year

Mondelez India Foods Pvt. Ltd

Brand of the Year

Cadbury Celebrations

Publisher of the Year

Amazon Ads

Media Agency of the Year

Wavemaker India

Creative Agency of the Year

Leo Burnett India

Digital Agency of the Year

Interactive Avenues

Digital Agency of the Year

Performics India

Holding Agency Company of the Year

WPP India

Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity  &  Inclusion

    • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Real Time Marketing
  • Small Budget, Big Impact

    • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports

    • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Connected TV
  • WEB 3.0 Technologies Marketing

    • E-commerce marketing

  • Integrated Ecommerce Innovation & Live Streaming
  • O2O / New Retail / Innovative & New Tech Sales Channels

    • Creative

  • Customer (CX) / User Experience (UX) & Design
  • Personalization
  • Short or Long Form Video

    • AI Marketing

  • AI-Powered Audience Engagement
  • Innovative Use of AI in Advertising
  • AI-Driven Creative Excellence

    • Industry Awards

  • Most Resilient Brand of the Year
  • Advertiser of the Year
  • Brand of the Year
  • Publisher of the Year
  • Media Agency of the Year
  • Creative Agency of the Year
  • Digital Agency of the Year
  • Holding Agency Company of the Year