Purpose Driven Marketing

Europe – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

The Hidden Story

L'Enfant Bleu and Havas Play France for

The Hidden Story

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Silver Winner

Phone 2 Gold

Orange and Havas Play France for

Phone 2 Gold

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Silver Winner

Space Trash Signs

Privateer Space, Inc. and MEDIAPLUS Germany for

Space Trash Signs

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Silver Winner

Ronald McDonald House in Roblox

McDonald's and OMD Sweden for

Ronald McDonald House in Roblox

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Purpose Driven Marketing

Europe – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

The Hidden Story

L'Enfant Bleu and Havas Play France for

The Hidden Story

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Silver Winner

Phone 2 Gold

Orange and Havas Play France for

Phone 2 Gold

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Silver Winner

Ronald McDonald House in Roblox

McDonald's and OMD Sweden for

Ronald McDonald House in Roblox

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Bronze Winner

Britain Get Talking "The Hardest Subject"

ITV and Uncommon Creative Studio for

Britain Get Talking "The Hardest Subject"

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Purpose Driven Marketing

Europe – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Bronze Winner

Ruffles Replay

PepsiCo Turkey and OMD Turkey for

Ruffles Replay

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Marketing Impact

Europe – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

The Music Hero

CUPRA Deutschland and PHD Germany for

The Music Hero

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Silver Winner

Autopia

Volkswagen and PHD Germany for

Autopia

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Bronze Winner

Brand USA X The Cambridge Club Festival

Brand USA and MMGY Global for

Brand USA X The Cambridge Club Festival

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Bronze Winner

Laif - The Power of Smiles

Bayer Vital and Stink Studios / Bayer Vital for

Laif - The Power of Smiles

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Marketing Impact

Europe – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

TurboKaddy

Kaufland and OMD Czech Republic for

TurboKaddy

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Gold Winner

Elevating Connections: The Daha Daha Journey

The Coca-Cola Company and Essencemediacom for

Elevating Connections: The Daha Daha Journey

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Silver Winner

Phone 2 Gold

Orange and Havas Play France for

Phone 2 Gold

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Marketing Impact

Europe – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Silver Winner

Next Level Fresh

Unilever and VML Türkiye for

Next Level Fresh

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Marketing Impact

Europe – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Inflation Targeting

Motatos GmbH and MEDIAPLUS Germany for

Inflation Targeting

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Silver Winner

DIMES Cool Lime Mix | More Than It Looks

DIMES and Reklamania Creative for

DIMES Cool Lime Mix | More Than It Looks

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Bronze Winner

Contextual AI YouTube Solution

AB WORLD FOODS and the7stars / Silverpush for

Contextual AI YouTube Solution

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Bronze Winner

Chess

Turkish Airlines and TBWA\Istanbul / Turkish Airlines for

Chess

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Marketing Impact

Europe – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Silver Winner

L'Oreal Content Pro: 51 Digital Akademi

L'Oreal and 51 Digital for

L'Oreal Content Pro: 51 Digital Akademi

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Silver Winner

Combining Digital Targeting and Offline Sales

Reckitt and Havas Media Turkiye for

Combining Digital Targeting and Offline Sales

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Impact Media

Europe – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Silver Winner

The Great Transformation of Pepsi

PepsiCo Turkey and OMD Turkey for

The Great Transformation of Pepsi

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Silver Winner

Next Level Fresh

Unilever and VML Türkiye for

Next Level Fresh

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Bronze Winner

Vodafone Turkey- Red Pop-Up

Vodafone Turkey and Carat Turkey for

Vodafone Turkey- Red Pop-Up

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Impact Media

Europe – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Deals Saved in Time

McDonald's and OMD Sweden for

Deals Saved in Time

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Gold Winner

Beko Inheritance

Arcelik A.S and Ingage Media for

Beko Inheritance

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Silver Winner

Chess

Turkish Airlines and TBWA\Istanbul / Turkish Airlines for

Chess

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Impact Media

Europe – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Silver Winner

L'Oreal Content Pro: 51 Digital Akademi

L'Oreal and 51 Digital for

L'Oreal Content Pro: 51 Digital Akademi

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Silver Winner

DIMES Cool Lime Mix | More Than It Looks

DIMES and Reklamania Creative for

DIMES Cool Lime Mix | More Than It Looks

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Impact Media

Europe – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

L'Oreal Content Pro: 51 Digital Akademi

L'Oreal and 51 Digital for

L'Oreal Content Pro: 51 Digital Akademi

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Silver Winner

DIMES Cool Lime Mix | More Than It Looks

DIMES and Reklamania Creative for

DIMES Cool Lime Mix | More Than It Looks

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Bronze Winner

Zone Out Zone

Mondelez and SuperHeroes for

Zone Out Zone

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Impact Media

Europe – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

Long COVID Mode

Long COVID Europe and MEDIAPLUS Germany for

Long COVID Mode

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Silver Winner

TurboKaddy

Kaufland and OMD Czech Republic for

TurboKaddy

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Bronze Winner

#TheDonationMap

United24 and Havas Play France for

#TheDonationMap

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Emerging Tech Marketing

Europe – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Data-Tech Enhanced Tradition: Modernizing Ramadan

Migros One and SEM TR for

Data-Tech Enhanced Tradition: Modernizing Ramadan

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Silver Winner

House of AI

MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

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Bronze Winner

Chess

Turkish Airlines and TBWA\Istanbul / Turkish Airlines for

Chess

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Emerging Tech Marketing

Europe – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Silver Winner

Finish Fusion Project

Reckitt and Havas Media Turkiye for

Finish Fusion Project

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Bronze Winner

Inflation Targeting

Motatos GmbH and MEDIAPLUS Germany for

Inflation Targeting

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Emerging Tech Marketing

Europe – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Gold Winner

Doritos Silent

PepsiCo and OMD UK for

Doritos Silent

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Silver Winner

House of AI

MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

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E-commerce marketing

Europe – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Silver Winner

Kinder - Applaydu App "Part of Family Playtime"

Ferrero and Gameloft for Brands for

Kinder - Applaydu App "Part of Family Playtime"

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Bronze Winner

Mixed Reality für Alle

Media Impact and Media Impact for

Mixed Reality für Alle

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Creative

Europe – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Winner

Rhythm of Colors

Betek Boya ve Kimya Sanayi A.S. and Mindshare Türkiye for

Rhythm of Colors

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Bronze Winner

Future of Investment: Tailored Digital Experience

Ak Asset Management and Ak Asset Management for

Future of Investment: Tailored Digital Experience

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Creative

Europe – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

DIMES Cool Lime Mix | More Than It Looks

DIMES and Reklamania Creative for

DIMES Cool Lime Mix | More Than It Looks

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Silver Winner

Next Level Fresh

Unilever and VML Türkiye for

Next Level Fresh

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AI Marketing

Europe – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Silver Winner

Data-Tech Enhanced Tradition: Modernizing Ramadan

Migros One and SEM TR for

Data-Tech Enhanced Tradition: Modernizing Ramadan

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Bronze Winner

House of AI

MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

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AI Marketing

Europe – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Silver Winner

House of AI

MediaMarkt Turkey and Universal McCann Turkiye for

House of AI

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Bronze Winner

Pepsi x KızlarSoruyor

PepsiCo Turkey and OMD Turkey for

Pepsi x KızlarSoruyor

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AI Marketing

Europe – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

Doritos Silent

PepsiCo and OMD UK for

Doritos Silent

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Silver Winner

DIMES Cool Lime Mix | More Than It Looks

DIMES and Reklamania Creative for

DIMES Cool Lime Mix | More Than It Looks

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Bronze Winner

Zone Out Zone

Mondelez and SuperHeroes for

Zone Out Zone

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2024 Smarties EMEA Industry Award Winners

Advertiser of the Year

PepsiCo / PepsiCo Turkey

Brand of the Year

Dimes

Creative Agency of the Year

Reklamania Creative

Media Agency of the Year

MEDIAPLUS Germany

Agency Network of the Year

OMD UK / OMD Turkey