Luisa is an accomplished Executive with 28 years’ experience in formulating and executing Marketing, Sale and Brand strategies and delivering bottom-line growth for brands.
As former Chief Marketing Officer of TymeBank, Luisa developed a disruptive, challenger brand and launched it through a series of award-winning campaigns, helping the bank acquire 1 million customers in its first 9 months of operation, a world record breaking timeframe for a new digital bank.
Luisa was Adjunct Faculty at the Gordon Institute of Business Science (GIBS) for 10 years, where she ran MBA Core, Elective and Executive Education courses on Marketing, Digital Marketing, Customer Centricity and Innovation. She has co-authored four academic case studies with GIBS colleagues.
Luisa is Chair Emeritus of the MMA SA, sits on the MMA’s EMEA Board as well as the International Advisory Board of the DMA Asia.