Agenda

MMA invites you to network and enjoy a well-rounded morning experience with a breakfast buffet featuring a diverse array of pastries, savory delights, seasonal fruits, and a variety of beverages.

In this session, we will explore the dynamic world of fandom in Saudi Arabia, focusing on how brands can leverage the drivers of sports fandom in the Kingdom. As fandom becomes more diversified, digitized, and demanding, understanding fandom and your audience is crucial. We'll delve into how fans in KSA engage with teams, leagues, personalities, and sponsors on their own terms and at their own pace. This session will highlight the importance of creating partnerships that build affinity and making disruptive ideas that resonate with fan subcultures. Attendees will gain insights into navigating the evolving landscape of fandom and leveraging these insights to create deeper connections with their audience.

Join us for a refreshing coffee break where you can recharge and make valuable connections.

Marketing in the MENA region is evolving rapidly, requiring brands to adapt global tech and data solutions to local cultural and behavioural dynamics. This session will highlight the challenges of changing consumer behaviours, cross-platform targeting, and optimizing marketing budgets. Learn how Digimotive leverages content consumption, geo-based data, AI tools, and global tech integrations to drive engagement and deliver impactful results.