Agenda

Local boy Charl Bassil shares his journey from Mzansi to the Arctic Circle and now to the Muddy Isle. He attempts to bridge the gap between the marketing lessons learnt at home and how these were applied to solving global brand challenges like the one he was faced with on Absolut Vodka. And then he tries to share some early insights on bridging the gap between marketing beverages to (re)building a media brand at the BBC

As the consumer journey becomes increasingly complex, businesses struggle to understand how their marketing strategies impact real world business outcomes. By analyzing location intelligence alongside transaction data in one unified view, savvy brands can unlock a holistic picture of the consumer journey – from impression to visit to purchase. In this session, our panellist will share their views on how modern marketers can measure the full impact of their advertising on consumers’ real-world behaviour, tapping into the latest innovations in location Intelligence. Attendees will learn best practices for using visitation alongside purchase metrics to boost KPIs and derive actionable insights to boost return on investment.

Yasmin Kathoria, Kantar will be in conversation with leading Gen Z voice Anesu Malisa to tackle what Gen Z is going to ask of brands in 2024 — and beyond. This is going to be an unfiltered, intersectional, intergenerational ZCONversation that reflects on how we got here — and makes bold declarations about where we need to go from here, that is if folks want to be at all relevant with Gen Z any way