MMA CEO & CMO Summit Vietnam 2023 | MMA Global

MMA CEO & CMO Summit Vietnam 2023

MMA 2023 CEO & CMO Summit: Business Impact In Challenging Times

The 2023 MMA CEO & CMO Summit will be held on May 12th in HCMC. While many brands have adopted the mantra of "no mobile, no meeting” there is still a seismic shift to transform the culture of an organization steeped in traditional media and metrics to thinking of mobile, not just as a silo channel but as a business imperative across the entire marketing organization.

As a business imperative, marketing is crucial in mobile. Because mobile devices are now many people's major source of online contact, businesses must have a solid mobile marketing plan to engage with their target audience. Marketing in mobile is responsible for generating and delivering content targeted to the mobile experience, whether that means optimizing web pages for mobile displays, creating mobile-friendly email campaigns, or designing applications that give a smooth user experience.

The 2023 MMA CEO & CMO Summit will concentrate on Marketing and Communication, with audiences learning about Data and Analytics and how to execute brand building and advertising in the most effective manner. Furthermore, the conference will examine Business and Society, what the current trends in economics and society are, and find the most recent social impact studies and their objectives. Last but not least, attendees will get up-to-date TechTrends, CDP, and DMP tools in the Technology and Innovation focused subject.



Ho Chi Minh City: InterContinental Saigon

Address: Corner Hai Ba Trung St. & Le Duan Blvd, District 1, Ben Nghe Ward, HCMC