Global | MMA Global
  2. Global
  2. Global

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global

Ocean Spray Cranberries

Time to Retire the CMO Title?

June 27, 2025

8 Truths from MMA India’s Boardroom Reset

At MMA Global India’s recent board meeting - held in-person after Day 2 of IMPACT India 2025 - senior leaders from Amazon, Nestlé, Kotak, Jubilant, HP, Domino’s, Accenture, and more engaged in a high-stakes conversation: Is the CMO title broken? And what comes next? In this special feature, we decode 8 bold signals from the boardroom on why the CMO’s relevance, remit, and reputation must be redefined.

Capturing Gen Z's Attention: New Strategies for Authentic Engagement

Tuesday, July 15, 2025 - 7:30am to 8:00am EDTTuesday, July 15, 2025 - 12:30pm to 1:00pm EDT

Social Media

In partnership with BAMM Global, Meta uncovered critical insights into how Gen Z's social media habits are shifting—and what marketers need to do now to stay ahead. Leveraging qualitative and quantitative research across the US, UK, Brazil, Japan, and Germany, they pinpointed key trends that redefine connection, culture, and commerce for this influential audience.

How can you leverage these findings to improve your marketing to Gen Z? Join us for an MMA Global Future of Marketing Solutions webinar, in partnership with Meta and BAMM Global.

Region: 
Global
Speakers: 
Gareth Price
Marketing Strategist - Global Clients
Meta
Anuja Gupta
Strategy Director
BAMM Global
Webinar Partner:
Register Now

AI at the Core of Omni-Channel

June 17, 2025

Authored by: Raahul Seshadri, Director – AI & Tech, WebEngage

2024 Nielsen One Ads Meta Analysis: Key Trends in Digital Advertising

June 17, 2025

As digital advertising continues to evolve, the 2024 Nielsen One Ads Meta Analysis reveals critical insights into campaign effectiveness, audience targeting, and optimization strategies. Based on extensive measurement across multiple publishers and platforms, the analysis highlights the following trends:

ShowHeroes SE