Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will explore the critical role of customer experience (CX) in building strong brands and driving tangible business. We will address the challenges marketers face in effectively connecting experience to brand growth and consistently measuring the impact of various touchpoints.
This Brand Safety & MarTech 2025 Industry Report is a brief guide for marketers navigating the increasingly complex digital landscape, focusing intently on the operational backbone of advanced marketing and advertising, emphasizing the importance of brand integrity and technological efficiency.
As marketers and advertisers grapple with a dynamic marketing landscape where technology leads the way, this report serves as a vital resource for organisations looking to remain agile with forward-looking strategies that drive business growth.