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Outbrain Completes the Acquisition of Teads

February 12, 2025
Member Company: 
Teads

Combination Creates the Omnichannel Outcomes Platform for the Open Internet Highlights:

  • The combination will merge two open internet category leaders to create a unified omnichannel platform that delivers outcomes from branding to performance across all screens, including CTV, mobile and web. The new company will operate under the name Teads.

Outbrain Completes the Acquisition of Teads

February 12, 2025
Member Company: 
Teads

Combination Creates the Omnichannel Outcomes Platform for the Open Internet

Highlights:

 

● The combination will merge two open internet category leaders to create a unified

omnichannel platform that delivers outcomes from branding to performance across all

screens, including CTV, mobile and web. The new company will operate under the name

Teads.

Mediaplus House of Communication

LiveRamp

Platformance Mena Marketing Management LLC

GumGum UK Ltd.

Bilyoner Interaktif Hizmetler A:S

Making the Most of Your MMA Global Benefits

Wednesday, March 5, 2025 - 12:00pm to 12:30pm EST

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Stephen Wellman as he presents an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.
Region: 
Global
Speakers: 
Stephen Wellman
Vice President, Membership
MMA Global
Watch the Webinar:

Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users. 

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Consumer Behaviour Using Connected TV Report
Consumer Engagement

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.