[India] Personalized User Experience in the Age of Privacy

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

​Key Highlights:

• Today’s consumer is not only aware of what they want but is highly volatile too.
• Identifying consumer needs and personalizing the offering can help brands delight them.
• Personalization for the masses is complex.
• Consumer behavior keeps changing hence collecting customer data and tracking it on an ongoing basis is essential.
• Third-party vendor data has its own limitations with data privacy and gets complex.

Who should attend:

• Chief Marketing Officers
• VP/AVP - Marketing/Digital
• Sr. Marketing Manager
• Digital Marketing Manager
• CIO/CTO