Easily one of the biggest headlines dominating the news this past year has been record inflation, which in June 2022 reached its highest level in 40 years.
In our latest installment of inflation content, InMarket's Q4 2022 Inflation InSights reveals key findings from our October Inflation survey of over 900 US adults, including:
How consumers feel about the economy, inflation, and a potential recession
How consumer sentiments have changed since our June 2022 Inflation survey
How consumer buying behaviors have shifted across verticals, including auto, furniture, electronics, and travel
And more!
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Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping.
InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.
Download the report and access findings like:
How much holiday shoppers plan to spend on gifts
How inflation is impacting consumer holiday budgets
What kind of gift cards gift givers plan to buy
And more!
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Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential
With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
The much-awaited festive season in India is just around the corner, and we sense fireworks!
This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.
Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.
Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible.
To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.
Key strategies you’ll find in the report include:
Investing In Your Product
Engaging Consumers Throughout the Purchase Funnel
Always Be Optimizing
And 7 more!
Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.
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