Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.
With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.
Indian consumers are leaning into voice like no other country in the world. The power of voice makes technology and products accessible to more and more Indians. In less than 3 years, an entire ecosystem for voice has emerged from voice platforms to developers to brands that are building and adopting voice. We are at an inflection point where voice will further accelerate in the next couple of years. With this 1st webinar on Voice, we will focus on sharing and having a discussion on:
The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:
The COVID-19 pandemic is affecting every aspect of our lives and disrupting businesses in ways no one could ever imagine.
MMA brings insights based on market research and perspectives from businesses, so marketers can understand changes in consumer mindsets that are at play and develop strategies for survival and growth.
The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be - 1. Agile 2. Customer-centric 3.. Technology-enabled
Join leading industry market leaders and brand custodians as they dive into four key areas: · Relevance of First-Party Data in post COVID scenario. · Do you expect Digital Spending to increase post-COVID.
83% of brands are still not able to make connections across consumer touchpoints and devices –without these connections, personalization remains a thing of the future. This won't get any easier with the cookie going away. Join Swiggy and Zeotap in a fireside chat about the future of identity resolution and customer intelligence and get some food for thought on the future of MarTech in India.
As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.
In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss
The future is digital. This pandemic has accelerated the consumer journey towards that
The pace at which businesses adopt digital will determine their future success
New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…
