Roopa’s creativity, passion and appropriately curious mind makes her ideal for the Media profession. Her distinguished career spans 2 solid decades across WPP agencies of Ogilvy and Mindshare. She started her career in India and Australia before moving to Vietnam in 2004. Through the years, her desire for learning about the consumers even grew stronger. Her passion blended well with Mindshare’s inspiring idea of Adaptive Marketing. Simply put, Adaptive Marketing is to equate the learning’s into fast action. Roopa became instrumental in launching Southeast Asia’s first Emerging Class Consumer Product which offers differentiated marketing solutions to adapt to the ever-changing market landscape. Intensely driven, Roopa remains committed to the clients and employees of Mindshare. Under her leadership, Mindshare was recognized as the Vietnam Media Agency of 2013 by Campaign Asia.