Global | Page 108 | MMA Global
  2. Global
  2. Global

Global

News

Congratulations to the SMARTIES Europe 2024 Winners!

MMA announces 2020 SMARTIES APAC Winners

Awards recognise marketers who delivered disruptive and innovative ideas that shape the future of modern marketing

Singapore, 11 December, 2020 – MMA today unveiled the winners of the 2020 SMARTIES APAC awards. In its eighth edition, the MMA SMARTIES is the world’s only global mobile marketing awards programme celebrating outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.

News Type: 
MMA Press Release

The Great Debates: Marketing Growth Frameworks

Movable Middles Growth Framework™: Profitable Growth by Targeting Consumers in the Movable Middle

In this joint project between MMA Global and Neustar, we used return on ad spend (ROAS), a widely used measure of marketing success, to develop an innovative framework to help brands target a new group of consumers: the ‘movable middles.’

Read the Press Release: 
Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%
Released: 
January, 2021
File Size: 
4.8
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
Global

Modern Marketing Reckoner 2021

MMA & GroupM has released the much-awaited, Modern Marketing Reckoner –a detailed and conceptualized report keeping in mind the business and ecosystem situation in 2020.

With the various shifts that have happened in 2020, the report focuses on two major perspectives – the consumer lens and the marketer lens.

The consumer lens focuses on the theme “Nothing Is Certain” and it captures the uncertainty and the changes which happened in 2020 at various levels from a consumer’s point of view.

Released: 
December, 2020
Education Section: 
Perspectives, Trends Reports
Region: 
APAC, India, Global

MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing Ecosystem

Boards now comprise more than 35 CMOs from companies including recent additions from Hyundai, Adobe, Peloton, Salesforce and Walmart to help guide its mission of delving deeper into the most important issues and challenges facing marketing today

News Type: 
MMA Press Release
Marketing Organization

Modern Marketing Survey 2020

The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.

Key insights include:

  • Share of MarTech Budgets Used
  • MarTech Adoption & Usage
  • Future Marketing Technology Trends & more

 

Released: 
December, 2020
Education Section: 
Research
Region: 
APAC, India, Global

Jared Schrieber - The Great Debate Slides

Released: 
December, 2020
Education Section: 
Best Practices, Educational Documents, Perspectives, Research
Region: 
Global
News

Announcing the SMARTIES India 2024 Shortlist - View the Gallery

IAS Adds Bahasa Indonesia and Thai Language Capabilities to the ‘Context Control’ Solution in APAC

Now advertisers can access leading brand suitability solutions in new languages along with existing offerings for Chinese, Hindi, Japanese, and Vietnamese among others 

Indonesia, 26 November 2020: Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of Bahasa Indonesia and Thai language capabilities for its Context Control solution. IAS’s contextual solution is now available worldwide in languages including Bahasa Indonesia, Chinese, Hindi, Japanese, Thai, and Vietnamese.

Submitter's Company: 
News Type: 
Member Press Release