APAC

MMA & Decision Lab: Ad Fraud India Report

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

Released:

November, 2019

Education Section:

Best Practices, Educational Documents, Guidelines, Research, Trends Reports

Region:

APAC, India, Global

Keywords:

Ad Fraud

MMA Adds Leading Marketers to Asia Pacific Board of Directors

Experienced board members to help businesses in the region shape the future of marketing with mobile

SINGAPORE, 15 October 2019 – The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today announced the appointments of ten new board members to its Asia Pacific Board of Directors. Coming from diverse backgrounds and industries, the board members will help MMA advance the future of marketing in Asia Pacific through mobile.

News Type:

MMA Press Release

PT Mayora Indah Tbk (Indonesia)

McDonalds India

Aditya Birla Group

PT Dian Mentari Pratama (DM Pratama Group) Indonesia

PT Elang Mahkota Teknologi - Emtek Group Indonesia

Indonesia Mobile Exchange (IMX)

Fraud

The State of Ad Fraud in Indonesia 2019 Whitepaper

(August 8th, 2019) The Mobile Marketing Association in Indonesia, today announced the launch of the Ad Fraud, Brand Safety & Viewability Whitepaper, followed by an industry event in Jakarta. With the theme ‘ACT’ - Assess, Combat and Track - the series will help marketers assess their exposure to ad fraud, ways to strengthen brand safety, leverage performance marketing for ad platforms and drive accountability in mobile advertising.

Released:

August, 2019

File Size:

13.4 MB

Education Section:

Educational Documents

Region:

APAC, Indonesia