Strategist by practice, marketer at heart.

Lai San is a strategic marketer driving performance and business outcomes across Southeast Asia, helping clients evolve through full-funnel marketing, automation, and data-led solutions. Passionate about helping brands navigate the fast-moving, fragmented landscape with clarity and commercial sense, she thrives on building lean, outcomes-driven strategies drawing from her experience in brand management & marketing roles at OLX Indonesia, A&W, Mondelez and Mars, along with strategic planning roles at Mindshare Indonesia and Nielsen Malaysia.

When not watching football, she enjoys casual conversations with clients that unearth their business challenges to strategise for meaningful solutions.