Anita Caras is passionate about brands and the possibilities that digital media offers.  Under her direction, Anita’s team of insight professionals are responsible for delivering best-in-class research analysis and tools, creating content that generates demand, supports International revenue commitments and helps to build Yahoo's brand equity in the media marketing space Worldwide.

She is also a strong advocate for inclusion and diversity in the media technology and marketing space; and is the company’s EMEA President  for WAVE (Women’s Association of Verizon Employees).