2016 Winners Gallery

  • Global
  • EMEA
  • APAC
  • LATAM
  • S. Africa
  • India
  • UK
  • Vietnam
  • Indonesia
  • China

Presenting The Smarties Global 2016 Winners

← Swipe to scroll through the gallery →
#WTFast

Global Best In Show

Dunkin' Donuts and DigitasLBi for

#WTFast

Credits

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Marketing Strategy

Global – Brand Awareness

Any mobile marketing campaign created with the primary objective of building brand awareness and establishing brand recognition by potential customers.

Silver Winner

The Greys Are Here
Nice'n Easy and Facebook Creative Shop for

The Greys Are Here

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Silver Winner

Lo Kar Lo Baat
Active Wheel and PHD India for

Lo Kar Lo Baat

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Marketing Strategy

Global – Lead Generation

Any campaign that demonstrates how the use of mobile marketing generated prospective customers for future engagement and sales, or any campaign that reveals how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among the target audience.

Gold Winner

The Fashion Mag Hijack
Stylight/Shazam and Mediaplus / Serviceplan for

The Fashion Mag Hijack

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Bronze Winner

Urban Escape - the Rooftop experience
Urban Escape by AMF Fastigheter and Mobiento / Deloitte Digital for

Urban Escape - the Rooftop experience

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Marketing Strategy

Global – Product / Services Launch

Any campaign that has used mobile to successfully launch and/or re-launch a product or service into the marketplace, delivering measurable success based on a mobile platform.

Gold Winner

#WTFast
Dunkin' Donuts and DigitasLBi for

#WTFast

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Bronze Winner

Try On a Six
Samsung and R/GA for

Try On a Six

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Marketing Strategy

Global – Promotion

Any campaign that demonstrates how the use of mobile marketing led to a successful promotional campaign (i.e.: contests, demonstrations, coupons, exhibitions/trade shows, games, sweepstakes, point-of-sale displays, merchandising, special offers etc.), resulting in increased customer activity and/or further engagement. Campaign should demonstrate mobile’s ability to reach a mass audience and change buying behavior.

Silver Winner

Netshoes. Free & Unlimited Internet Access. On your mobile.
Netshoes and MUV for

Netshoes. Free & Unlimited Internet Access. On your mobile.

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Bronze Winner

Shop Clock
SATURN and Mediaplus / Serviceplan for

Shop Clock

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Marketing Strategy

Global – Relationship Building / CRM

Any campaign that demonstrates how the use of mobile marketing was leveraged to build or manage strong relationships with customers. Should be measured by an increase in customer loyalty and/or led to customer retention.

Silver Winner

Spotify Singles
Spotify and Razorfish New York for

Spotify Singles

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Marketing Strategy

Global – Social Impact / Not For Profit

Any mobile marketing campaign created and executed for a not-for-profit organization or government agency for public service proposes and/or to drive social change.

Gold Winner

Donate the Bars
Atados and J.Walter Thompson for

Donate the Bars

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Silver Winner

Stray Notification
Disque Denuncia and Agência3 for

Stray Notification

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Bronze Winner

Lifebuoy
Mindshare Indonesia / Lifebuoy and Opera Mediaworks for

Lifebuoy

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Channel / Media Strategy

Global – Cross Media / Cross Mobile Integration

Any campaign where mobile marketing was integrated as a core strategy with other media and communications channels. E.g. TV, Print, Radio, Outdoor, PR, Direct Marketing, etc. or any campaign, which integrated a minimum of 3 mobile applications i.e.: apps, mobile web, video, display, search, messaging, etc.)

Gold Winner

Dove Love Your Curls Emoji
Unilever/ Dove Hair and Mindshare, Ogilvy & Mather, Edelman, Vayner Media, & Snaps, Inc. for

Dove Love Your Curls Emoji

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Silver Winner

Watch it with the S6
Samsung Vietnam and Leo Burnett Vietnam for

Watch it with the S6

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Bronze Winner

SerePixels – Augmented reality Strategy
Danone / Serenito and Logan / Mobext & Room 23 for

SerePixels – Augmented reality Strategy

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Channel / Media Strategy

Global – Cross Screen Advertising

Any campaign designed to create a meaningful and rich consumer connection across all size screens including broadcast, desktop and mobile (phone and/or tablet). Campaign should show how creative was designed and optimized for the screen and mobile should be a core component of the strategy.

Silver Winner

Spark Brilliance
Nike and Mindshare for

Spark Brilliance

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Bronze Winner

TEST DRIVE IN
FIAT and Isobar for

TEST DRIVE IN

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Channel / Media Strategy

Global – Marketing within a Mobile Gaming Environment

Any campaign delivered within a gaming app or a mobile gaming environment where the brand is not the app or game itself. If you have a branded gaming app, submit to the Mobile App category.

Gold Winner

#RaceYourHeartOut
Acura and Ignition - A Razorfish Company for

#RaceYourHeartOut

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Bronze Winner

Paramount Pictures International, MEC, and Phunware Rev Up Mobile Advertising for "Mission: Impossible - Rogue Nation"
Paramount Pictures International and MEC for

Paramount Pictures International, MEC, and Phunware Rev Up Mobile Advertising for "Mission: Impossible - Rogue Nation"

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Channel / Media Strategy

Global – Messaging

Any SMS/MMS based messaging campaign to a customer base, featuring the use of SMS/MMS and delivers against a core marketing objective. Examples include (but not limited to) activation of marketing programs, customer acquisition, engagement and conversion.

Gold Winner

SpeakEmoji
SapientNitro - Self-promotion and SapientNitro for

SpeakEmoji

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Silver Winner

WhatsGerman
PLAN.NET and Mediaplus / Plan.Net for

WhatsGerman

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Bronze Winner

Movie Magic Comes Alive
Sony Pictures Entertainment / Goosebumps and UM for

Movie Magic Comes Alive

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Channel / Media Strategy

Global – Mobile App

Any mobile app that was created as part of an integrated mobile marketing strategy to either provide information, entertainment, productivity or utility as part of the customer experience.

Gold Winner

Miami HEAT App
The Miami HEAT and SapientNitro for

Miami HEAT App

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Silver Winner

Dove Love Your Curls Emoji
Unilever/ Dove Hair and Mindshare, Ogilvy & Mather, Edelman, Vayner Media, & Snaps, Inc. for

Dove Love Your Curls Emoji

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Bronze Winner

ManiMatch App
Coty/Sally Hansen and COTY for

ManiMatch App

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Bronze Winner

Nissan Diehard Fan
Nissan North America and Critical Mass for

Nissan Diehard Fan

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Channel / Media Strategy

Global – Mobile Search

Any campaign featuring mobile search as core to a mobile or overall marketing strategy.

Bronze Winner

Haze, Haze You Can Stay, We're Enjoying Pizza Today!
PHD delivery Sdn Bhd and Mindshare Malaysia for

Haze, Haze You Can Stay, We're Enjoying Pizza Today!

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Channel / Media Strategy

Global – Mobile Website

Any mobile website (not an app) developed to provide an enhanced mobile experience to showcase a company, product, brand or service.

Silver Winner

Try On a Six
Samsung and R/GA for

Try On a Six

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Bronze Winner

Watch it with the S6
Samsung Vietnam and Leo Burnett Vietnam for

Watch it with the S6

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Channel / Media Strategy

Global – Mobile Social

Any campaign featuring the use of social networks, person-to-person and/or community channels on a mobile platform.

Silver Winner

Eyes on Gigi
BMW Group and BMW of North America and KBS / Serviceplan for

Eyes on Gigi

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Silver Winner

Cornetto love can't wait
Unilever/Cornetto and PHD CHINA for

Cornetto love can't wait

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Silver Winner

Spotify Singles
Spotify and Razorfish New York for

Spotify Singles

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Bronze Winner

Hershey's Happygrams
Hershey's and MRM//McCANN for

Hershey's Happygrams

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Enabling Technologies

Global – Innovation

Any mobile marketing campaign featuring new or groundbreaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution.

Gold Winner

Mother's first song
AIA Korea and The Creamunion and Facebook Creative Shop for

Mother's first song

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Silver Winner

Donate the Bars
Atados and J.Walter Thompson for

Donate the Bars

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Silver Winner

Lo Kar Lo Baat
Active Wheel and PHD India for

Lo Kar Lo Baat

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Silver Winner

#RaceYourHeartOut
Acura and Ignition - A Razorfish Company for

#RaceYourHeartOut

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Enabling Technologies

Global – Location Based

Any mobile marketing campaign that uses location based services as the primary anchor of the campaign to connect with customers and deliver highly relevant, targeted messages at a time and place when a consumer is most likely to act on them. These can be one off campaigns or long term activity.

Silver Winner

Dell "Play Through" Mobile App
Dell and Y&R for

Dell "Play Through" Mobile App

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Bronze Winner

Bringing Mobile Geo-Fencing into the Programmatic Age
Samsung Galaxy S6 and Starcom for

Bringing Mobile Geo-Fencing into the Programmatic Age

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Bronze Winner

BMW Driving Moments That Matter
BMW and Cadreon for

BMW Driving Moments That Matter

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Enabling Technologies

Global – The Internet of Things

Any technology, device or wearable that connects, communicates or transmits information with or between each other through the mobile driven Internet.

Silver Winner

Awair
Bitfinder and R/GA for

Awair

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Silver Winner

Keen Home Smart Vent
Keen Home and R/GA for

Keen Home Smart Vent

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Enabling Technologies

Global – Mobile Video

Any campaign that demonstrates how the experience of sight, sound, and motion (video advertising) was used in a mobile environment or create consumer demand and engagement.

Gold Winner

Spark Brilliance
Nike and Mindshare for

Spark Brilliance

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Gold Winner

Eyes on Gigi
BMW Group and BMW of North America and KBS / Serviceplan for

Eyes on Gigi

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Bronze Winner

Finding Dory
Dentsu / Disney - pixar and Opera Mediaworks for

Finding Dory

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Enabling Technologies

Global – Mobile Audio

Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement

Gold Winner

Mother's first song
AIA Korea and The Creamunion and Facebook Creative Shop for

Mother's first song

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Gold Winner

Pace Station
Nike and R/GA for

Pace Station

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Presented by:

    Marketing Strategy

  • Brand Awareness
  • Lead Generation
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Social Impact / Not For Profit
  • Channel / Media Strategy

  • Cross Media / Cross Mobile Integration
  • Cross Screen Advertising
  • Marketing within a Mobile Gaming Environment
  • Messaging
  • Mobile App
  • Mobile Search
  • Mobile Website
  • Mobile Social
  • Enabling Technologies

  • Innovation
  • Location Based
  • The Internet of Things
  • Mobile Video
  • Mobile Audio